CMOtech India - Technology news for CMOs & marketing decision-makers
India

Digital marketing Stories - Page 4

Global Stories

Digital marketing stories

AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 27th Apr 2026
Canva & Klaviyo launch one-click email template link
Customer Relationship Management

Canva & Klaviyo launch one-click email template link

Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 20th Apr 2026
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026
World Cup ad spend at risk from campaign data flaws
Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Fri, 10th Apr 2026
AI Personality awards launch with USD $90,000 prize
Generative AI

AI Personality awards launch with USD $90,000 prize

The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026
EZZ joins JD Health to grow China supplement sales
Customer Experience

EZZ joins JD Health to grow China supplement sales

EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Keitaro ad tracker tied to more than 15,000 scam domains
Malware

Keitaro ad tracker tied to more than 15,000 scam domains

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Adapting to change: How SEO specialists can leverage Google's generative AI update
Digital Transformation

Adapting to change: How SEO specialists can leverage Google's generative AI update

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

By Haekal Aditya • 7 min read • Fri, 20th Mar 2026

Stories from Other Regions

Digital marketing stories

6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Fri, 1st May 2026
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
Adobe says AI retail traffic surges as readability lags
Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Mark Tarre • 8 min read • Wed, 22nd Apr 2026
10 essential WordPress plugins every business website needs
Storage

10 essential WordPress plugins every business website needs

Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.

By Mark Tarre • 5 min read • Tue, 21st Apr 2026
What sustainable SEO success really involves
Data Analytics

What sustainable SEO success really involves

Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.

By Alex Whitaker • 4 min read • Tue, 14th Apr 2026
ASIC steps up takedown of AI investment scam sites
Data Protection

ASIC steps up takedown of AI investment scam sites

Australians have lost AUD $837.7 million to investment scams this year, prompting a 90% rise in ASIC website takedowns.

By Karen Joy Bacudo • 3 min read • Wed, 8th Apr 2026