CMOtech India - Technology news for CMOs & marketing decision-makers

DoubleVerify stories

Robert millett

DoubleVerify appoints Robert Millett to lead Melbourne

Thu, 5th Feb 2026
#
saas
#
martech
#
erp
DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.
Moody android phone zombie apps leech icons fraud drain tech art

DoubleVerify warns of 'zombie' Android app fraud surge

Fri, 30th Jan 2026
#
endpoint protection
#
martech
#
edr
DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.
Connected tv dashboard streaming thumbnails ad targeting control

DoubleVerify unveils streaming tool with IMDb data

Tue, 13th Jan 2026
#
ai
#
imdb
#
ces
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Techday 61db408852909de98a9f

DoubleVerify's new APAC guide to boost advertising ROI

Thu, 29th Aug 2024
#
martech
#
social media
#
fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
Img 8mal9ihqejqziqtayiclulsk

DoubleVerify report highlights strengths & weaknesses of RMNs

Wed, 22nd May 2024
#
martech
#
adtech
#
emea
DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.
Img tnfb7rpouujkiufe587nmv3z

DoubleVerify launches brand safety tool for TikTok advertisers

Thu, 18th Apr 2024
#
gaming
#
digital entertainment
#
food
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.