Email stories - Page 2
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
eCommerce retailers at risk due to new email security rules
Mon, 11th Mar 2024
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phishing
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advanced persistent threat protection
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email security
A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.
Yellow.ai unveils Email Automation feature for streamlined support
Mon, 4th Mar 2024
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cx
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martech
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cdp
Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.
Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024
Thu, 29th Feb 2024
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digital transformation
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risk & compliance
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cybersecurity
Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Barracuda Networks announces Nell ODonnell & Kim Mota as new executives
Fri, 19th Jan 2024
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network infrastructure
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cx
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martech
Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.
8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Fri, 15th Dec 2023
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uc
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digital entertainment
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email
8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.
Surge in deceptive simplicity exploitation by cyberattackers
Fri, 15th Dec 2023
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malware
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endpoint protection
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advanced persistent threat protection
Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.
New phishing method exploiting the Genial.ly platform
Tue, 12th Dec 2023
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ai
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email
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business communications
Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.
Zoom looks to enhance CX with AI-powered refinements
Thu, 7th Dec 2023
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crm
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uc
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data analytics
Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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ecm
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martech
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ai
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Crayon expands productivity portfolio in APAC with new partnerships
Fri, 24th Nov 2023
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uc
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document management
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digital transformation
IT firm Crayon enhances its productivity services in Asia Pacific with Zimbra, Swoosh, SigniFlow, and Access4 partnerships.
Trustwave reveals retail sector's unique cybersecurity threats & solutions
Thu, 16th Nov 2023
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martech
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commerce systems
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risk & compliance
Trustwave report exposes unique cybersecurity threats in retail sector, providing insights and strategies for resilience.
Sydney firm Atomic.io shines in inaugural 2023 TMW 100 martech list
Fri, 10th Nov 2023
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cx
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martech
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customers
Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Squire Technologies launches Mirus, a game-changer in mobile communication
Fri, 27th Oct 2023
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firewalls
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breach prevention
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wechat
Squire Technologies introduces Mirus, an innovative messaging platform set to transform mobile and enterprise communication.
GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce
Thu, 26th Oct 2023
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email
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social media
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discovery
GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.
Securing festive shopping: Tips to avoid online scams and protect personal data
Tue, 24th Oct 2023
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martech
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commerce systems
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passwordless
As online festive shopping skyrockets, concerns about personal cyber security have deepened. Avoid becoming a victim of scams with these top tips.
VIPRE finds 233.9 million malicious emails detected in Q3 2023
Fri, 20th Oct 2023
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advanced persistent threat protection
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cyber criminal
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email
Analysing nearly two billion emails, the report finds that cyber criminals are adapting their methods to reflect changing consumer habits.
Google takes drastic measures to combat Gmail spam: What it means for businesses & consumers
Wed, 4th Oct 2023
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martech
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email security
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google
Google announces new measures to reduce spam in Gmail, requiring bulk email senders to authenticate emails and offer easy unsubscription, starting in 2024.