Fan Experience stories
Racing Bulls simulator launches in Cherry Edition livery
This month
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partner programmes
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social media
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formula one
Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.
Small Cell Forum guide maps stadium connectivity models
This month
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uc
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network infrastructure
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cx
Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.
Rise of AI Agents introduces new infosec risk: Okta
Last month
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data protection
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digital transformation
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mfa
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Oracle extends AI-driven title deal with Red Bull Racing
Fri, 27th Feb 2026
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Thu, 12th Feb 2026
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semiconductors
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data analytics
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digital transformation
LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
TCL unveils Milan showcase for Milano Cortina 2026
Wed, 11th Feb 2026
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digital signage
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smart home
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digital entertainment
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Okta to secure PGA of America identity & AI rollout
Fri, 6th Feb 2026
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.
Twilio, AEG sign fan engagement & data partnership
Fri, 23rd Jan 2026
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saas
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paas
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mfa
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Ruckus Networks signs TGR Haas F1 as official partner
Fri, 23rd Jan 2026
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network infrastructure
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digital transformation
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cx
Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.
Twilio, AEG partner to enhance live sport & ticketing
Wed, 21st Jan 2026
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crm
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paas
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data analytics
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Private 5G & LTE spend to surpass USD $7.2bn by 2028
Mon, 12th Jan 2026
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uc
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network infrastructure
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smart cities
Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Adobe brings AI-powered creative tools to Premier League fans
Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
Amitabh Bachchan & Ganguly debut as AI holograms in India
Thu, 17th Apr 2025
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
AC Milan enhances fan experience & performance with tech
Wed, 30th Oct 2024
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storage
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digital transformation
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pure storage
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.
NTT revolutionises fan experience at Indianapolis 500 with AI
Mon, 27th May 2024
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ai
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ntt data
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ntt
NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.