CMOtech India - Technology news for CMOs & marketing decision-makers

Generative Engine Optimisation (GEO) stories

Gareth hoyle 1

Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Radisys & AccelerComm extend satellite 5G IoT reach

Last week
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Radisys and AccelerComm add NB-IoT to their 5G satellite stack, letting operators serve low-power IoT and broadband over shared spectrum.
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Q4 upgrades IR sites to boost visibility in AI search

Last week
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saas
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digital transformation
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fintech
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
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Multipole AI launches AIMSOO to boost SME AI visibility

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saas
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data analytics
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digital transformation
Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.
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Gartner: LLMs to reshape PR budgets & staff chatbots

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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
Clarity

Clarity unveils Surfacd to track B2B brands in AI search

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cx
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Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
Umbraco launches compose to save developers time

Umbraco debuts Compose for GraphQL-first data integration

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digital transformation
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Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
Varun kapoor

AI reshapes banks' role in Asia Pacific financial wellness

Thu, 22nd Jan 2026
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fintech
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cx
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martech
Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
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AI agents to reshape brand discovery by 2026, says Kantar

Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
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Beyond the hype: The future of AI communications

Thu, 11th Dec 2025
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cx
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martech
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genai
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
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Generative AI platforms drive surge in digital discovery & sales

Wed, 3rd Dec 2025
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cx
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martech
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partner programmes
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
Russ post

Search and you shall find: How to optimise your content for AI

Sat, 22nd Nov 2025
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martech
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
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AI-driven search reshapes digital brand visibility & discovery

Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
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Progress launches Agentic RAG for dynamic AI-driven web content

Wed, 19th Nov 2025
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digital transformation
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ecm
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martech
Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.
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Progress unveils Agentic RAG for Sitefinity to drive AI-led content

Wed, 19th Nov 2025
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digital transformation
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martech
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llms
Progress Software launches Agentic RAG for Sitefinity, an AI-driven tool for real-time, personalised content delivery with compliance controls, now in early access.
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Progress Software unveils Sitefinity AI tool for tailored web content

Tue, 18th Nov 2025
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digital transformation
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martech
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personalisation
Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.
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Progress Software unveils Sitefinity Agentic RAG for dynamic AI content

Mon, 17th Nov 2025
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digital transformation
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ecm
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martech
Progress Software launches Agentic RAG for Sitefinity, an AI-powered CMS offering dynamic, personalised web content in real time for enterprises.
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Marketers struggle to prepare for AI-driven, click-less journeys

Thu, 13th Nov 2025
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cx
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martech
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partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
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Brandi AI launches programme to boost agency visibility in AI

Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
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Adobe unveils LLM Optimizer to boost AI brand visibility

Wed, 15th Oct 2025
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martech
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erp
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genai
Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.