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Generative Engine Optimisation (GEO) Stories

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Generative Engine Optimisation (GEO) stories

Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last month
Cloudbeds flags six trends for independent hotels in 2026
Customer Experience

Cloudbeds flags six trends for independent hotels in 2026

Independent hotels face tighter margins in 2026 as room revenue falls, distribution costs rise and AI reshapes how guests find and book stays.

By Sofiah Nichole Salivio • 4 min read • Last month
CSC launches support for companies seeking .BRAND domains
Data Protection

CSC launches support for companies seeking .BRAND domains

With no further application window guaranteed, companies are being urged to move quickly if they want a branded web suffix to curb spoofing and phishing.

By Sean Mitchell • 4 min read • Fri, 1st May 2026
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026
Optimizely training sparks surge in marketing AI agents
DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Thu, 9th Apr 2026
Superdry appoints Verde Digital to boost organic search
Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
The rush to GEO is understandable. But here's what gets missed in the scramble
Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Wed, 8th Apr 2026
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Tue, 7th Apr 2026

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last month
Squiz launches content tool for AI search visibility
Digital Transformation

Squiz launches content tool for AI search visibility

The new tool aims to help large organisations fix visibility and accessibility gaps across thousands of pages as AI search reshapes publishing.

By Sean Mitchell • 4 min read • Last month
Deloitte warns NZ firms to redesign work for AI era
Robotics

Deloitte warns NZ firms to redesign work for AI era

Deloitte says NZ firms must redesign jobs and systems for the AI era as robotics, cyber risk and labour shortages reshape work.

By Mark Tarre • 4 min read • Last month
The death of the backlink: Why PR is now the most powerful SEO tool you have
Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Last month
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Last month
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026