GumGum stories
A new survey suggests Australian teams are more convinced than UK and US peers that ads work better when matched to a consumer's mindset.
Live analytics get a boost as BigQuery now handles stateful streaming queries, while Dataflow and Kafka gain easier pipeline and testing controls.
Advertisers can now build custom audience segments from campaign briefs, as GumGum shifts targeting in The Trade Desk towards automated activation.
Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.
Tech must scrap the 'invisible shelf life' on mid-life women and redesign work so experience, not age, determines who leads and stays.
GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.
GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.
GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.
Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.
GumGum hires Tim Manton as Sales Director for NSW and QLD to drive attention-led advertising growth across key Australian markets.
Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.
A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.
GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.
