CMOtech India - Technology news for CMOs & marketing decision-makers

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A beginners guide to attending Xerocon London
Yesterday
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accounting systems
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digital banking
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instagram
Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.
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Team5pm forms data-driven content group with acquisition
This month
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instagram
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film
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tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
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Singapore leads global shift towards international online shopping
Last month
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cx
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martech
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us
Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.
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Omnichannel customer journey gains momentum in Australia, study reveals
Thu, 29th Feb 2024
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martech
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cx
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ai
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.
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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Over half of New Zealand's internet workforce want more remote work
Wed, 21st Feb 2024
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wfh
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ai
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instagram
Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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instagram
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verizon
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facebook
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Fri, 2nd Feb 2024
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smartphones
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technology gifts
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amazon
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Wed, 31st Jan 2024
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instagram
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whatsapp
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youtube
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
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Global social media users surpass 5 billion mark, reports Digital 2024
Wed, 31st Jan 2024
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social media
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whatsapp
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instagram
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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instagram
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digital advertising
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youtube
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Risk Outlook 2024 warns of AI-driven misinformation threat
Mon, 8th Jan 2024
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instagram
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business continuity
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facebook
The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.
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'Data Never Sleeps': Domo's annual report reveals escalating online activity
Wed, 20th Dec 2023
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digital music
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ai
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digital engagement
Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.
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Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Mon, 18th Dec 2023
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apple
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cloud services
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public cloud
Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Zitcha & Broadsign collaborate for optimised global retail media strategy
Fri, 1st Dec 2023
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inventory management systems
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pos
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partner programmes
Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
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Meta & Zitcha offer unprecedented retail ad reach through new venture
Fri, 17th Nov 2023
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facebook
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instagram
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customers
Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.
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UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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big data
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bi
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data analytics
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
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AI technologies heighten risk of Black Friday scams in Australia
Mon, 13th Nov 2023
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email security
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scams
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social media
Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.
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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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whatsapp
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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edutech
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facebook
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wechat
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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MarketMedia & oOh!media partner to transform retail advertising
Fri, 13th Oct 2023
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noel leeming
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instagram
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facebook
MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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ai
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instagram
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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New Chief Product Office at TrafficGuard will focus on global growth
Fri, 18th Nov 2022
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instagram
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twitter
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facebook
TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.