CMOtech India - Technology news for CMOs & marketing decision-makers
India

Market research Stories - Page 2

Indian Stories

Market research stories

Global Stories

Market research stories

Euromonitor revamps Passport with AI chat & Copilot
Software-as-a-Service

Euromonitor revamps Passport with AI chat & Copilot

Customers can now query Euromonitor's Passport data in Microsoft apps and other AI tools as the firm widens API access across all datasets.

By Joseph Gabriel Lagonsin • 3 min read • This month
Jamf launches AI governance for Mac as usage rises
Data Protection

Jamf launches AI governance for Mac as usage rises

Rising use of desktop AI tools on managed Macs is forcing IT teams to tighten controls, reporting and compliance oversight across devices.

By Sean Mitchell • 4 min read • This month
Tech Mahindra brings Perplexity AI into sales teams
Software-as-a-Service

Tech Mahindra brings Perplexity AI into sales teams

Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.

By Sofiah Nichole Salivio • 4 min read • Last month
UK leads AI adoption but lags on confidence, survey shows
Digital Transformation

UK leads AI adoption but lags on confidence, survey shows

Despite the UK's strong uptake of AI and automation, only 9% of IT professionals are highly optimistic about its impact over the next two to three years.

By Sofiah Nichole Salivio • 4 min read • Last month
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Market research stories

Bon Charge launches month-long sale on wellness tech
eCommerce

Bon Charge launches month-long sale on wellness tech

Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.

By Sofiah Nichole Salivio • 4 min read • This month
EE survey says connected toys dominate UK children's play
Gaming

EE survey says connected toys dominate UK children's play

Parents are increasingly uneasy as connected devices become a staple of play, with many hiding WiFi toys or limiting use to restore balance.

By Joseph Gabriel Lagonsin • 4 min read • This month
Australians face scam risk during major life events
Data Protection

Australians face scam risk during major life events

Stressful milestones like buying a home or job hunting are leaving Australians most exposed to scams, a TrendLife study found.

By Mark Tarre • 5 min read • This month
New Zealanders hit by scams during big life events
Data Protection

New Zealanders hit by scams during big life events

Middle-aged New Zealanders are increasingly exposed as scammers target house moves, job searches and big purchases, research shows.

By Mark Tarre • 5 min read • This month
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • This month
Social media fuels house envy among UK first-time buyers
Social Media

Social media fuels house envy among UK first-time buyers

Rising house prices and borrowing costs are pushing first-time buyers to compare budgets with curated home posts, a survey found.

By Sofiah Nichole Salivio • 4 min read • This month
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • This month
UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Last month
Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian IT leaders say data gaps stall AI scale
Digital Transformation

Australian IT leaders say data gaps stall AI scale

A lack of live data infrastructure is leaving most Australian IT leaders unable to scale AI, according to new research from Confluent.

By Mark Tarre • 4 min read • Last month
Poki study says web gaming is stealing social media time
Gaming

Poki study says web gaming is stealing social media time

Browser-based play is claiming more attention from users and could help developers reach new players beyond crowded app stores.

By Sofiah Nichole Salivio • 4 min read • Last month
Australians skip dryers in winter over energy costs
Internet of Things

Australians skip dryers in winter over energy costs

Rising power bills are pushing many households to dry clothes indoors, with 62% of Australians avoiding dryers in winter, survey data shows.

By Mark Tarre • 4 min read • Last month