Marketing stories
Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.
But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.
Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.
Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.
The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.
Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.
App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.
Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.
Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.
Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.
Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.
