Marketing stories
The charity's fundraising push is set to get a lift from a redesigned site that makes donating simpler and content easier to manage across regions.
Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.
Hotels risk wasting AI investment unless they fix disconnected systems, unreliable data and staff training first, Access Hospitality says.
Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.
Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.
OpenAI's data suggests smaller firms may be feeling the biggest change, as staff use ChatGPT to handle tasks once passed to other teams.
AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.
As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.
Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.
Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
Prospects are more often reaching advisers ready to engage, with website form submissions up 110% as connected CRM systems boosted marketing performance.
Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.
Rising sales can make hosted eCommerce plans costly and restrictive, pushing merchants towards self-hosted stores with better control and lower fees.
The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.
New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
