Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Commerce media maturity benchmark highlights sectoral disparities
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marketing automation
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
Stop falling into the trap of tech for tech’s sake
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marketing automation
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
AI adoption helps NZ SMEs boost sales & cut marketing costs
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marketing automation
New Zealand SMEs adopting AI tools report up to 38% more sales and cut marketing costs, bridging the gap with larger firms embracing technology.
Transformative tech: How marketing agencies can use AI to convert data into revenue
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marketing automation
Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.
StackAdapt adds Lead Forensics data to enhance global ABM reach
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marketing automation
StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.
GapMaps launches LAM service to boost local business marketing
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marketing automation
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Amazon Marketing Cloud just got a lot more powerful -- Here’s what to know
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marketing automation
Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.
Tech marketing in 2025 shifts to strategy & messaging clarity
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marketing automation
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
UK SMBs miss out on GBP £217 billion due to unrealised growth
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marketing automation
UK small businesses lose GBP £217 billion yearly, with 58% of growth potential unfulfilled due to operational challenges and limited AI adoption.
Hivekind AI launches PR Agent to streamline B2B media relations
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marketing automation
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Adclear raises GBP £2.1 million to boost AI-powered compliance
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marketing automation
Adclear secures GBP £2.1 million to expand its AI-powered platform that automates compliance for major UK financial institutions' marketing content.
SALESmanago appoints Phil Draper as CEO to drive global AI growth
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marketing automation
SALESmanago appoints Phil Draper as CEO to lead global expansion and enhance AI-driven customer engagement on its platform used by 3,600 firms worldwide.
Xero research shows small firms lag on AI
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marketing automation
Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.
Google unveils AI tools for smarter ads & analytics insights
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marketing automation
Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.
Australian small businesses face readiness gap in adopting AI tools
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marketing automation
Despite AI spurring revenue growth for many, over half of Australian small businesses remain unprepared to fully integrate AI into core operations, exposing a readiness gap.
UK businesses urged to blend agility & discipline for 2026 growth
Thu, 30th Oct 2025
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marketing automation
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Thu, 30th Oct 2025
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marketing automation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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marketing automation
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
MarTech spending risks USD $215 billion loss without clearer ROI
Mon, 27th Oct 2025
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marketing automation
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.
Auxia unveils AI-native marketing platform with unified workspace
Mon, 27th Oct 2025
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marketing automation
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.