CMOtech India - Technology news for CMOs & marketing decision-makers
India

Marketing strategy Stories

Global Stories

Marketing strategy stories

Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Halifax to be rebranded as Lloyds by banking group
Digital Transformation

Halifax to be rebranded as Lloyds by banking group

Halifax customers will keep their account details as Lloyds Banking Group folds the brand into Lloyds, with no immediate action needed.

By Karen Joy Bacudo • 3 min read • 4 days ago
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last week
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • Last month
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing strategy stories

Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Rithum appoints Kim Miller as Chief Marketing Officer
Software-as-a-Service

Rithum appoints Kim Miller as Chief Marketing Officer

The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.

By Sofiah Nichole Salivio • 4 min read • Yesterday
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • 2 days ago
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
The hidden costs of in-house Google Ads management
Marketing Technologies

The hidden costs of in-house Google Ads management

In-house teams often miss hidden salary, tooling and efficiency costs that can wipe out the savings from ditching agency retainers.

By Lovan • 5 min read • Last week
Bospar survey finds Americans confused about AI & brands
Generative AI

Bospar survey finds Americans confused about AI & brands

Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • Last week
Younger shoppers use AI & join deal days more often
Digital Transformation

Younger shoppers use AI & join deal days more often

Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Click Click Media names Michael Gerardis General Manager
Digital Transformation

Click Click Media names Michael Gerardis General Manager

The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.

By Sean Mitchell • 3 min read • Last month
Australian brands urged to rethink loyalty schemes
Customer Relationship Management

Australian brands urged to rethink loyalty schemes

Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.

By Karen Joy Bacudo • 4 min read • Last month