CMOtech India - Technology news for CMOs & marketing decision-makers

Mixed Reality (MR) stories

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Casting a wide net: Vection Technologies' push across emerging tech markets

This month
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digital transformation
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martech
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physical security
Vection Technologies showcases AI and VR tools for defence, healthcare and property as CEO Gianmarco Biagi targets wider international growth.
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Vivek Agrawal launches Hindi album in virtual Oasis

This month
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ar, vr & metaverse
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mr
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experience design
Vivek Agrawal brings his debut Hindi album into a self-built virtual world, blending Bollywood-inspired songs with immersive digital art and fan interaction.
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AI healthcare needs low-latency links, says DE-CIX chief

Last month
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uc
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data protection
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smart cities
DE-CIX Chief Executive Officer Ivo Ivanov says medical AI will depend on ultra-low latency links, edge computing and secure interconnection.
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Smart glasses drive 44% growth in global XR shipments

Last month
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gaming
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wearables
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physical security
AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.
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SkillsVR offers free VR device management amid Meta shift

Wed, 25th Feb 2026
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saas
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digital transformation
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mdm
SkillsVR launches ACTIVATE MDM Lite, a free six‑month VR fleet tool as organisations adapt to Meta's changing Quest hardware strategy.
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ExpressVPN launches VR app & hybrid browser extension

Sat, 21st Feb 2026
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data protection
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vpns
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cybersecurity
ExpressVPN debuts a Meta Quest VR app and hybrid browser extension, offering switchable browser-only or full-device VPN protection.
Snap

Snap launches Specs unit to drive smart glasses push

Fri, 30th Jan 2026
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gaming
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wearables
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digital entertainment
Snap forms Specs unit to spearhead next-gen smart glasses, promising AI-driven, low-friction eyewear that blends digital and real worlds.
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INVNT names James Nicholas Kinney Global Chief AI Officer

Wed, 14th Jan 2026
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data analytics
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digital transformation
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blockchain
INVNT appoints James Nicholas Kinney as its first Global Chief AI Officer, tasked with scaling client-facing AI innovation, led from APAC.
Siemens

Siemens deepens Nvidia AI pact & unveils digital twin tools

Tue, 13th Jan 2026
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wearables
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manufacturing
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digital transformation
Siemens deepens Nvidia AI alliance and debuts digital twin tools, targeting an industrial metaverse and copilots across factory floors.
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Meta buys Manus to boost general-purpose AI agents

Tue, 30th Dec 2025
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data analytics
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digital transformation
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rpa
Meta has bought Singapore AI start-up Manus, aiming to embed its autonomous general-purpose agent across consumer and business products.
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From hype to reality: The three forces defining security in 2026

Mon, 22nd Dec 2025
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wearables
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data protection
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smart cities
In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.
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AI & mixed reality fuel GPU sales surge for ETB Technologies

Fri, 21st Nov 2025
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hyperscale
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martech
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dc
ETB Technologies sees 33% rise in GPU sales revenue, driven by AI and mixed reality markets boosting demand across multiple industries.
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Lior Ron joins Waabi for driverless trucks expansion

Fri, 15th Aug 2025
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cartech
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partner programmes
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supply chain
Waabi appoints Lior Ron, ex-Uber Freight CEO, as COO to spearhead commercial launch of fully driverless trucks this year.
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Apple launches visionOS 26 update with new spatial features

Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
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Flam raises USD $14 million to expand mixed reality for brands

Mon, 19th May 2025
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
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XR adoption remains slow despite Apple & Meta's efforts

Thu, 27th Feb 2025
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digital transformation
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genai
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ai
Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.
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Siemens & Sony unite to transform industrial metaverse

Fri, 10th Jan 2025
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digital transformation
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ar, vr & metaverse
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sony
Siemens and Sony have joined forces to revolutionise the industrial metaverse, integrating advanced engineering software with immersive display technologies.
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Cornerstone acquires Talespin's XR capabilities to redefine workspace learning

Thu, 21st Mar 2024
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ai
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ar, vr & metaverse
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agentic ai
Cornerstone OnDemand bolsters its position in learning and talent experience solutions, acquiring Talespin's extended reality capabilities.
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Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design

Wed, 13th Dec 2023
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martech
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genai
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ai
Adobe introduces Spectrum 2, aiming to offer a more intuitive, inclusive, and enjoyable cross-platform design experience.
Ar

Darabase to launch groundbreaking AR advertising platform

Wed, 8th Nov 2023
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martech
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physical security
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ar, vr & metaverse
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.