CMOtech India - Technology news for CMOs & marketing decision-makers

Mobile Apps stories - Page 2

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AdsAdvisor launches advanced planning tool for mobile studios

Fri, 8th Aug 2025
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mobile apps
AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.
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Gibson boosts email revenue 120% with SAP Emarsys tools

Wed, 6th Aug 2025
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mobile apps
Gibson’s email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.
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Moloco SDK launches on Google AdMob as self-serve for publishers

Wed, 6th Aug 2025
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mobile apps
Moloco's AI-driven SDK is now self-serve on Google AdMob and Ad Manager, enabling 500 publishers to monetise app ads with global advertiser demand.
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Norton launches AI deepfake detection for mobile in early rollout

Tue, 5th Aug 2025
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mobile apps
Norton has launched early access to AI-powered deepfake detection on mobile, helping users spot manipulated audio and video on Android and iOS devices.
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Mobile app breaches cost firms USD $7 million despite confidence

Wed, 16th Jul 2025
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mobile apps
Despite 93% confidence in defences, 62% of firms faced mobile app breaches costing an average of USD $6.9 million in 2025, says Guardsquare study.
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Temu opens Local Seller Program to all Australian businesses

Tue, 15th Jul 2025
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mobile apps
Temu has opened its Local Seller Program to all Australian businesses, offering a new, low-cost way to reach millions of shoppers with local inventory.
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UGC & interactive ads drive major gains for mobile app installs

Thu, 10th Jul 2025
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mobile apps
User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff’s latest Mobile Ad Creative Index.
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Verdane partners with Guardsquare to boost mobile security growth

Fri, 4th Jul 2025
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mobile apps
Verdane has partnered with Guardsquare to expand its mobile app security services globally, addressing rising cyberthreats with enhanced products and growth strategies.
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Liftoff unveils AppRefinery for app insights & market trends

Fri, 13th Jun 2025
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mobile apps
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Apple unveils design overhaul & new AI tools for developers

Tue, 10th Jun 2025
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mobile apps
Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.
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Apple unveils iOS 26 with Liquid Glass, smarter features & redesign

Tue, 10th Jun 2025
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mobile apps
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
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Checkatrade unveils digital tools, shop in summer update

Fri, 6th Jun 2025
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mobile apps
Checkatrade launches new digital tools and a shopping feature this summer, enhancing home improvement services for UK consumers and tradespeople.
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Glance launches AI shopping hub on Samsung phones in US

Thu, 5th Jun 2025
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mobile apps
Glance has launched a USD $200 million AI shopping hub on Samsung phones, letting 50 million US users visualise and buy outfits from their lock screen.
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Moloco & Xiaomi join forces to boost global ad targeting

Wed, 4th Jun 2025
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mobile apps
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
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Diligent strengthens ethics tools with Vault’s AI compliance tech

Fri, 23rd May 2025
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mobile apps
Diligent has acquired Vault, enhancing its GRC platform with AI-powered ethics and compliance tools to strengthen global misconduct reporting and investigations.
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More than half of UK consumers abandon brands over bad apps

Thu, 22nd May 2025
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mobile apps
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
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Google unveils new Gemini AI app features, launches paid plans

Thu, 22nd May 2025
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mobile apps
Google has launched new features for its Gemini AI app, including free Gemini Live and advanced tools via paid plans priced at USD $19.99 and $249.99 monthly.
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AdsAdvisor introduces platform for app marketing analytics

Tue, 13th May 2025
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mobile apps
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
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Retailers boost performance with personalisation & new tech

Tue, 6th May 2025
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mobile apps
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Fri, 2nd May 2025
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mobile apps
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.