CMOtech India - Technology news for CMOs & marketing decision-makers

Opinion stories

James mollison ac3

Why culture and collaboration matter more than ever in IT partnerships

Last week
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opinion
Australian MSP AC3 builds resilience through decades-long partnerships with vendors like Cisco and Microsoft, ensuring seamless, trusted IT services for clients.
Young shoppers browsing laptops mobile devices colorful eco friendly products

Why generic eCommerce platforms aren’t enough for the next generation

Last week
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opinion
Young shoppers demand personalised, values-led eCommerce, pushing brands to adopt curated marketplaces that reflect identity, not just convenience or discounts.
Ps shurecloud screen after login

Securing the modern meeting room from hidden cyber risks

Last week
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opinion
ShureCloud helps organisations secure modern meeting rooms by integrating AV device management into IT cybersecurity frameworks, reducing hidden cyber risks.
Ps natasha slater

How public sector organisations can achieve private sector-level digital experiences

Last week
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opinion
Australian public sector can match private sector digital experiences by adopting interoperable platforms, unified channels, shared tools, and AI to enhance service delivery.
Ps pltr final final

Why the world needs hundreds of Palantirs

Last week
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opinion
Palantir's soaring AI implementation success highlights a critical global demand gap, signaling the need for hundreds of similar firms by 2026.
Human call centre agent headset engaging with ai assistant computer modern office

How human agents can work with AI to elevate contact centre outcomes for customers

Last week
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opinion
Combining human empathy with AI’s smart automation transforms contact centres, boosting efficiency and delivering personalised customer experiences.
Businessperson choosing between cash coins and equity pie charts decision

Understanding the true cost of equity for high-growth companies

Last week
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opinion
High-growth firms often underestimate equity's true cost, risking excessive dilution and lost control despite apparent freedom from immediate repayments.
Robotic arm constructing another arm digital lab self replicating ai concept

The upsurge and threats of self-reproducing AI

Last week
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opinion
Self-replicating AI, though theoretical, poses ethical and security risks as experts urge strict controls to ensure safe, human-aligned development by 2024.
Business executive analyzing data charts technology marketing ai strategy

B2B tech CMOs face pressure to prove ROI amid wider remits

Last week
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opinion
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Ps image  4

Why utilities must make packet-level visibility their priority

Last week
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opinion
As Asia Pacific's energy sector digitises, guaranteed packet-level visibility must underpin operational resilience to secure critical utility networks from rising cyber threats.
Ps richard lundgran

Beyond the spreadsheet: Why AI forecasting is a must-have, not a nice-to-have

Last week
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opinion
AI forecasting revolutionises contact centres by replacing outdated spreadsheets, boosting staffing accuracy and customer satisfaction amid volatile market demands.
New zealand government office digital transformation cloud network productivity

Unlocking the productivity dividend of digital government for New Zealand

Last week
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opinion
New Zealand's digital government ranking slips from ninth to sixteenth; accelerating cloud adoption could save billions and boost AI productivity by 2035.
Ps screenshot 2025 11 03 093424

The worst-case cyber scenario: A call to action for Australian organisations

Last week
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opinion
Australia faces a dire cyber threat scenario targeting its economy, infrastructure and government, urging organisations to enhance threat hunting and resilience now.
Businesspeople shaking hands over digital cloud with data streams and security icons australian business collaboration

More than a buzzword: How strategic partnerships power real digital transformation

Last week
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opinion
Interactive and Microsoft’s enduring partnership drives real digital transformation, helping businesses innovate and modernise with trusted, collaborative solutions.
Spokesperson headshot robert vinokurov

Beyond the perimeter: Building trust and proactive defence in the AI era

This month
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opinion
With over 1,100 data breaches reported in 2024, AI-powered PCs offer proactive, hardware-based defence to protect business data from evolving cyber threats.
Jason falovo ericsson ews crop 1200x677

AI transformation begins with connectivity

Last month
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opinion
Canadian firms say secure, high-speed 5G connectivity is vital to unlocking AI’s full potential and boosting business efficiency and innovation.
Wreckreation screenshot

Game review: Wreckreation (Xbox Series X)

Last month
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opinion
Wreckreation on Xbox Series X offers a vast 449 sq km open world racer blending Burnout's crashes and TrackMania’s custom tracks for thrilling chaos.
Emmett young  2

End of de minimis is maximising complexity and cost for UK retailers

Last month
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opinion
UK retailers face rising costs and complexity as de minimis import duty exemptions end, challenging cross-border eCommerce and holiday sales.
Final

Two decades of gold, buried under 2000 metres of granite

Last month
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opinion
In 2026, businesses will finally unlock AI's true value by mining decades of unstructured data-two kilometres beneath the surface of their digital archives.
Secure data center cloud storage digital padlocks shields protection trust

How to strengthen customer trust through secure cloud practices

Last month
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opinion
Australian government agencies must adopt robust cloud security practices to protect personal data, maintain public trust, and ensure resilient digital services.