Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
Optimizely releases new operating system for marketers
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Optimizely announces integration with Google Cloud LLM
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
Optimizely DXP drives US$2.2 million savings, says Forrester
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Optimizely launches integrated version of specialised products
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Optimizely improves customer experience outcomes with Welcome acquisition
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Optimizely welcomes Donna Wilczek to board of directors
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.