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Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
Adobe & NVIDIA speed up creative apps with RTX Spark
Semiconductors

Adobe & NVIDIA speed up creative apps with RTX Spark

Creative workflows could become up to twice as fast, as Adobe embeds NVIDIA's RTX Spark into Photoshop, Premiere Pro and Substance 3D.

By Mark Tarre • 3 min read • Wed, 3rd Jun 2026
Nvidia expands local AI agents across RTX & DGX PCs
Edge Computing

Nvidia expands local AI agents across RTX & DGX PCs

Privacy-focused local AI agents are moving on-device, as Nvidia and Microsoft add security controls and wider app support to Windows PCs.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026
Nvidia unveils RTX Spark PCs and expands RTX software
Gaming

Nvidia unveils RTX Spark PCs and expands RTX software

More than 1,000 games and apps now support Nvidia's RTX features, as the chipmaker also readies a new compact PC design for AI tasks.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026
Hands-on review: MacBook Air M5 - Still excellent bang for buck
Ultrabook

Hands-on review: MacBook Air M5 - Still excellent bang for buck

A$100 price rise may sting, but the M5 model still offers all-day battery life, strong performance and more storage for buyers.

By David Shilovsky • 5 min read • Thu, 14th May 2026
Anthropic links Claude to Adobe, Blender & Ableton
Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026
Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Adobe adds conversational AI tools to Photoshop, Firefly
Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026
Adobe offers unlimited Firefly AI generations to users
Marketing Technologies

Adobe offers unlimited Firefly AI generations to users

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Adobe expands Firefly Foundry AI with major film deals
Marketing Technologies

Adobe expands Firefly Foundry AI with major film deals

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026
Adobe adds Firefly video tools & unlimited AI use
Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop
Marketing Technologies

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Adobe deepens AI strategy with hybrid models & agentic tools
Marketing Technologies

Adobe deepens AI strategy with hybrid models & agentic tools

Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.

By Sean Mitchell • 5 min read • Fri, 7th Nov 2025
Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025

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