CMOtech India - Technology news for CMOs & marketing decision-makers
India

Predictive analytics Stories - Page 23

Global Stories

Predictive analytics stories

Neo4j's AI maps fan theories to predict Stranger Things finale
Data Analytics

Neo4j's AI maps fan theories to predict Stranger Things finale

Neo4j's HopperGraph uses AI to analyse 150,000 Reddit posts, mapping fan theories to predict potential outcomes for Stranger Things' final season.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Teads unveils Predictive AI to boost ad creative impact pre-campaign
Data Analytics

Teads unveils Predictive AI to boost ad creative impact pre-campaign

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Boomi recognises APAC innovation with awards for digital impact
Customer Relationship Management

Boomi recognises APAC innovation with awards for digital impact

Boomi honoured four APAC organisations for digital innovation, spotlighting advances in integration, payments, pet data, and banking automation in 2025.

By Melvin Hipolito • 3 min read • Fri, 14th Nov 2025
AI-driven network automation tops telecom investment plans
Network Infrastructure

AI-driven network automation tops telecom investment plans

AI-driven network automation is the top telecom investment priority, with 37% of firms focusing on AI for customer care and diagnostics this year.

By Shannon Williams • 3 min read • Fri, 7th Nov 2025

Stories from Other Regions

Predictive analytics stories

Digital innovation set to cut Australian freight costs by 5%
Data Analytics

Digital innovation set to cut Australian freight costs by 5%

Eighty percent of Australian supply chain leaders expect digital innovation to cut freight costs by at least 5% by 2030, boosting efficiency and sustainability.

By Catherine Knowles • 3 min read • Thu, 20th Nov 2025
Why zero touch A/R belongs on the CFO agenda
Data Analytics

Why zero touch A/R belongs on the CFO agenda

Zero Touch A/R transforms finance by automating receivables, boosting cash flow, and freeing CFOs to focus on growth and strategic initiatives.

By Joel Campbell • 4 min read • Thu, 20th Nov 2025
Transformative tech: How marketing agencies can use AI to convert data into revenue
Customer Relationship Management

Transformative tech: How marketing agencies can use AI to convert data into revenue

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

By Satish Thiagarajan • 4 min read • Wed, 19th Nov 2025
Is AI transformation right for your business or just a failed investment waiting to happen?
Data Analytics

Is AI transformation right for your business or just a failed investment waiting to happen?

AI promises huge business gains but many firms face failure without clear strategy, culture shift and robust data - success demands discipline, not just technology.

By David Hillier • 5 min read • Wed, 19th Nov 2025
Upcover gains global recognition for AI-driven business insurance
Data Analytics

Upcover gains global recognition for AI-driven business insurance

Sydney-based insurtech Upcover earns global praise for its AI-driven business insurance platform, expanding fast across Australia and New Zealand.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
The evolution of loyalty toward agentic financial journeys
Data Analytics

The evolution of loyalty toward agentic financial journeys

Banks and credit unions are shifting from transaction rewards to building trust and personalised relationships, using AI to anticipate customer needs and enhance loyalty.

By Dina Vardouniotis • 4 min read • Wed, 19th Nov 2025
TEG & Google Cloud launch AI assistant to personalise live events
Data Analytics

TEG & Google Cloud launch AI assistant to personalise live events

Ticketek Entertainment Group and Google Cloud have launched Stella, an AI assistant enhancing live event discovery and personalising fan experiences.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
Recruiting at the speed of technology
Data Analytics

Recruiting at the speed of technology

Tech firms must hire swiftly without compromising quality, blending smart processes and human insight to meet the sector's rapid pace and fierce talent demand.

By Sam Hameed • 4 min read • Tue, 18th Nov 2025
Malaysia forum explores digital transformation & AI adoption
Data Analytics

Malaysia forum explores digital transformation & AI adoption

Canon Marketing Malaysia hosted the Think Big Klang Valley Series 2025 in Kuala Lumpur to drive digital transformation and AI adoption in Malaysian businesses.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Australian Motoring Services slashes response times with Boomi
Customer Relationship Management

Australian Motoring Services slashes response times with Boomi

Australian Motoring Services halved call and dispatch times by integrating 11 systems via Boomi, boosting efficiency and customer satisfaction nationwide.

By Sean Mitchell • 3 min read • Fri, 14th Nov 2025
Anonymised & Bytek partner to enable secure data-driven ads
Data Analytics

Anonymised & Bytek partner to enable secure data-driven ads

Anonymised and Bytek partner to securely activate first-party data, enabling advertisers to reach predictive audiences while ensuring strict privacy compliance.

By Catherine Knowles • 3 min read • Fri, 14th Nov 2025
Exclusive: Accenture NZ's Dr Will Reedy reveals how AI is reshaping healthcare
Data Analytics

Exclusive: Accenture NZ's Dr Will Reedy reveals how AI is reshaping healthcare

AI is revolutionising New Zealand healthcare by enhancing diagnostics and patient care while ensuring technology supports empathetic, human-centred treatment.

By Melania Watson • 3 min read • Thu, 13th Nov 2025
Beyond the spreadsheet: The future of FP&A in law firms
Unified Communications

Beyond the spreadsheet: The future of FP&A in law firms

Law firms are transforming financial planning and analysis, using integrated data and AI to drive strategy and boost profitability beyond traditional spreadsheets.

By Mark Bodger • 5 min read • Wed, 12th Nov 2025
Borderless CS launches managed cyber security for healthcare
Data Protection

Borderless CS launches managed cyber security for healthcare

Borderless CS has launched managed cybersecurity services for healthcare, offering 24/7 threat monitoring and compliance support to protect patient data and systems.

By Kaleah Salmon • 3 min read • Wed, 12th Nov 2025