Prime Day stories

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Ghost stock is costing UK retailers profits and efficiency, with rising returns and inventory errors impacting operations and customer loyalty, says Manhattan Associates.

Reolink offers up to 35% off home security cameras and systems in Australia ahead of Amazon Prime Big Deal Days until 13 October.

UK summer travel surges as online sales rise 7% and cross-border gifting jumps 138%, driven by growing mobile shopping and digital engagement.

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

Canadian online retailers outside Amazon saw sales jump up to 23% during Prime Day, despite offering smaller discounts than last year, Salesforce reports.

Amazon Prime Day returns total 78 million items yearly in the UK, posing major operational and financial challenges for retailers amid rising consumer frustrations.

Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.

Huawei's Watch GT 5 Series launches in Australia from AUD $289, offering up to 14 days battery, advanced health tracking, and rugged design features.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Reolink offers up to 42% off home security cameras ahead of Prime Day, with early discounts for Australian shoppers from 1 to 7 July.

BLUETTI launches Elite 100 V2 and Elite 30 V2 portable power stations in Australia, enhancing portability and power for outdoor adventures from July 1.

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

As Amazon Prime Day approaches, Lauren Hendry Parsons of ExpressVPN warns shoppers about rising AI-fueled scams, urging vigilance against counterfeit deals.

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

Get ready for unbeatable deals on BLUETTI portable power stations and solar generators this Prime Day, July 16-31, exclusively on BLUETTI's official store.

BLUETTI launches the AC50B portable power station on July 9, with exclusive presale offers on top generators from July 1-15, leading up to Prime Day 2024.