Prime Day stories
Promotion-driven demand lifted Europe smartphone sales in Week 26, but analysts warn the rebound may fade once Amazon Prime Day discounts end.
Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.
Price cuts of up to 50% on controllers, soundbars and projectors are drawing shoppers to Prime Day bargains across the UK and US.
Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.
Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
Shoppers in Australia can now buy Tineco's premium floor cleaners and vacuums for as much as 46% less during Amazon Prime Day.
Shoppers in Australia can save up to AUD $2,049.01 on robot vacuums and dryers as Dreame broadens its Prime Day sale across home care.
Australian shoppers facing tighter budgets are being drawn to Amazon's biggest annual discount event, which covers hundreds of thousands of items.
Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.
Scammers are exploiting Prime Day shopping sprees as Australia's new rules aim to stop fraudulent texts, emails and instant payments.
Australian shoppers can buy Reolink's wire-free and solar security cameras for up to 46% less in a Prime Day campaign running for two weeks.
Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.
More than half of UK shoppers say major sales events are pushing retailers into a race to the bottom, according to invent.ai research.
Deals on connected locks, alarms and hobby kit are drawing shoppers beyond mainstream electronics, with some prices cut by up to 35%.
The 21-person Amazon agency is beefing up ahead of Prime Day as it seeks to win more client brands and widen its market reach.
Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.
A June timing shift and stronger competition in Britain may temper gains, even as the event is tipped to deliver USD $27.6 billion in US sales.
Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
UK shoppers warned to stay vigilant against rising online scams as Black Friday spending nears USD $80 billion amid surging fraud risks.
