PubMatic stories
Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Australia's under-16 social media ban faces mounting criticism amid doubts over age checks, privacy risks and the impact on advertisers.
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Tech firm PubMatic appoints Peter Barry as VP, Addressability and Commerce Media for APAC, returning him to his home country of Australia to boost commerce media revenue using the company's Convert platform.
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
Digital media veteran Dylan Robinson appointed as PubMatic's country manager for Aus & NZ, bringing 15 years of publishing and ad tech experience.
The Awards celebrate women's achievement in the tech industry, and aims to ensure that women are part of history, not forgotten.
Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.
Women wary of start-up risk can thrive as intrapreneurs, driving innovation inside companies while keeping the security of a salary.
Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.
Vodafone New Zealand's Sharina Nisha nominated for Women Leading Tech Awards in Australia, the only Kiwi on the finalist list.
