Reputation management stories
The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.
Poor public understanding can derail even fully funded projects if support, trust and political backing fail to keep pace with the build.
The award signals growing acceptance of AI-driven measurement tools as companies seek faster, more consistent ways to assess global PR impact.
AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.
B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.
The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.
Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.
Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.
Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.
Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.
Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.
Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.
A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.
With more than 600 delegates expected, the event will put transport, procurement and pipeline concerns in front of election-year politicians.
Businesses are being warned that publicly exposed staff data can now fuel phishing and deepfake fraud without breaching internal systems.
Fewer than half of people globally trust AI, putting customer adoption and revenue at risk unless firms explain how systems make decisions.
A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.
Customers face heightened scam risks as Origin Energy investigates claims that a hacker accessed two million records and alerted regulators.
Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.
Regional trade messaging for ASEAN 2027 will be handled by a new agency team as Singapore prepares to lead the bloc's economic agenda.