Resellers stories

Vertiv launches UK-wide UPS trade-in, offering up to 40% discounts plus free collection and recycling to cut costs and e-waste.

Australian firms will spend nearly AUD $6.2 billion on cybersecurity in 2025, but partners must tackle shelfware to unlock real value.

Exclusive Networks deepens its UK and Ireland portfolio by adding Extreme’s AI-driven cloud networking platform to its cybersecurity-focused line-up.

Netmore launches its Pulse partner scheme to streamline global IoT roll-outs, unifying over 200 partners and prioritising LoRaWAN at scale.

Sharp will roll out an expanded consumer audio line-up across Canada from January 2026, adding new speakers, headphones and mini systems.

AllPoints Fibre adds Sky Business Wholesale Ethernet to its aquila platform, boosting UK coverage and simplifying access for channel partners.

Westcon-Comstor signs first EMEA distribution deal for Meter’s NaaS platform, targeting partners seeking opex-friendly networking subscriptions.

Object First posts 183% bookings surge as demand soars for immutable on-premises backup storage to combat escalating ransomware threats.

Identity Digital names CRO Matt Overman to CRN’s 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.

1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

ControlUp names Gadi Feldman chief product officer and Bob Johnson SVP alliances to drive product innovation and partner-led global growth.

Westcon-Comstor unveils free Tech Insights programme to help EMEA partners assess cyber risk and AI data readiness for customers.

Pure Storage launches an Ambassador partner tier and boosts services focus, aiming to deepen channel skills in AI, cyber resilience and cloud.

Infor taps former Qlik leader Geoff Thomas to spearhead Asia Pacific and Japan expansion, revamping regional leadership to fuel cloud growth.

LevelBlue to acquire Fortra Alert Logic managed services arm and form long-term tech partnership to expand MDR and XDR security reach.

Commvault names Dale Smith to steer North Europe channel strategy, boosting partner growth and cyber resilience across the wider region.

TP-Link has expanded Kieran Vineer’s role to lead UK and Ireland distribution for its Omada business networking and VIGI surveillance ranges.

Extreme has launched a global AI-driven partner programme unifying rebates, deal registration and sales tools under a single model.

Westcon-Comstor launches a New Zealand data centre Centre of Excellence, led by Rob Purdy, to drive multi-vendor, solutions-first channel sales.