SAP Emarsys stories

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

Gibson’s email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

Alibaba Group and SAP have teamed up to boost enterprise innovation in China, with plans to extend their cloud and AI collaboration across Asia, the Middle East and Africa.

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.

New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.

SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

SAP Emarsys unveils AI Product Finder in response to rising Australian demand for AI-influenced retail experiences.

Australian consumers seek greater sustainability in product returns, with nearly half suggesting retailers could enhance their sustainability credentials.