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SAP Emarsys stories
Quiet quitting exposes the fragility of customer loyalty
Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Gen Z shoppers to prioritise personal values over discounts
Fri, 21st Nov 2025
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cx
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martech
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ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
Infosys teams up with SAP Emarsys to boost customer engagement
Thu, 16th May 2024
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digital transformation
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cx
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martech
Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.
SAP Emarsys 2024 update boosts AI-driven, omnichannel campaigns
Thu, 14th Mar 2024
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datacentre infrastructure
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cx
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martech
SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.
SAP Emarsys rolls out AI-driven omnichannel marketing enhancements
Mon, 11th Mar 2024
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datacentre infrastructure
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martech
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omnichannel
SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.