Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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data analytics
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martech
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planning
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
Six Easter eggs built into the Google search engine
Thu, 18th Apr 2019
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martech
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google
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search engines
Here’s a roundup of some of the best Easter eggs from Google Search even the sharpest among us may not have discovered yet.
10 ways to improve your marketing in 2019
Mon, 4th Mar 2019
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martech
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digital marketing
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content creation
Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.
Kiwi firms can’t afford to ignore online advertising
Tue, 22nd Jan 2019
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martech
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google
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digital marketing
With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Thu, 17th Jan 2019
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martech
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commerce systems
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software development
Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.
Dialling up deception: ‘Vishing’ scams prey on human trust
Fri, 11th Jan 2019
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phishing
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martech
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email security
The Australian Taxation Office (ATO) recently warned of a sophisticated phone scam, manipulating Australians for a reported $830,000 in November.
You wouldn't marry a stranger, so why go into business with one?
Tue, 18th Dec 2018
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martech
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partner programmes
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seo
You can’t just rush straight into a partnership. According to Bartercard, at least half of all partnerships fail in the first 2-3 years.
Kiwis being taken for a ride with certification due to SEO fears
Tue, 27th Nov 2018
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martech
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apm
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software development
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Dropbox rolls out intelligent search engine called Nautilus
Tue, 2nd Oct 2018
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martech
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ai
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dropbox
Dropbox launches Nautilus, a cutting-edge search engine utilising machine intelligence for personalised document retrieval while ensuring data privacy.
Microsoft improves Search function, making it more intuitive and integrated
Tue, 25th Sep 2018
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uc
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martech
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voip
Microsoft expands its AI-powered search, integrating Bing with Office 365 for a more cohesive data search experience.
How SMBs can overcome the hurdle of cash flow
Tue, 11th Sep 2018
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martech
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bartercard
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smb
Effective cash flow management is critical for SMBs. From quick invoicing to leveraging Bartercard, here are essential strategies to stay afloat.
Chrome is marking all HTTP sites as 'not secure': What you need to know
Fri, 3rd Aug 2018
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martech
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google
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chrome
The latest version of Google Chrome may bring penalties for businesses that don’t have current SSL certificates.
Access management employees will thank you for – Seos has you covered
Mon, 14th May 2018
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martech
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iam
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digital credentials
Seos can be ported onto microprocessor devices, allowing the credential system to be delivered on mobile devices, wearables, and smart cards.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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bing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Online retail giant’s Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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advertising
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Is your business ready for mobile first indexing?
Thu, 18th Jan 2018
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martech
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google
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digital marketing
Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.
CASE STUDY: Drive web traffic and engagement with a digital audit
Tue, 2nd Jan 2018
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martech
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nextgen distribution
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google
Many resellers are still struggling with their digital presence with one of the most common frustrations being a poor SEO ranking.
NZ partners missing customer opportunities because of outdated marketing
Fri, 8th Dec 2017
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martech
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partner programmes
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digital marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.