CMOtech India - Technology news for CMOs & marketing decision-makers

Search Engine Optimisation (SEO) stories - Page 5

Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.

There are two options to reach the top of the first page, one requiring payment and one free.

The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.

SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.

SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
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AI tool FACTlix to detect fraudulent consumer reviews

Wed, 3rd Jan 2024
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FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.
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Generative AI's rapid adoption set to revolutionise various applications by end 2023

Thu, 14th Dec 2023
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Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.
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Detego launches a digital evidence analysis tool Analyse AI+

Thu, 13th Jul 2023
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The tool adds to Detego's central analytical platform and AI to empower investigators and accelerate the analysis of vital evidence.
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Storyblok and Semrush team up to empower marketers and drive traffic

Thu, 29th Jun 2023
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Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
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New malware families discovered eavesdropping on governments, targeting eCommerce

Tue, 10th Aug 2021
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ESET researchers have identified 10 new malware families targeting IIS web servers, with victims including governments and eCommerce companies.
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Kiwi firms shine in Asia Pacific Technology Fast 500

Mon, 9th Dec 2013
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New Zealand businesses are once again in the mix in the annual Deloitte Technology Fast 500 Asia Pacific index of the region's fastest growing tech bu.
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Kiwis get wise to Freelancer

Thu, 13th Sep 2012
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Value of projects completed hits one million NZD for the Kiwi arm of the world's largest outsourcing and crowd-sourcing marketplace.
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Manas Kumar: optimising leadership

Thu, 1st Mar 2012
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Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.