CMOtech India - Technology news for CMOs & marketing decision-makers

Social commerce stories - Page 2

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AI reshapes CFO challenges as investor scrutiny shifts focus

Sat, 22nd Nov 2025
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Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.
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The tech shifts that will reshape logistics in 2026

Fri, 21st Nov 2025
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In 2026, logistics will pivot towards proven robotics, practical AI, cloud resilience, and enhanced visibility to tackle rising complexity and costs.
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AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
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Komerz appoints Chit Ratnayake as Global Chief Ecommerce Officer

Wed, 3rd Sep 2025
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e-commerce
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Komerz has named Chit Ratnayake as Global Chief Ecommerce Officer to boost its global eCommerce reach and support challenger brands worldwide.
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Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
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personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
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Michelle Whelan joins Komerz as Global Chief Business Officer

Wed, 30th Jul 2025
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data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
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Asia Pacific smart retail market to hit USD $198.16B by 2034

Mon, 7th Jul 2025
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The Asia Pacific smart retail market is set to soar to USD $198.16 billion by 2034, driven by AI, IoT, and rising digital adoption across the region.
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Five key trends reshaping eCommerce marketing for 2025 revealed

Thu, 3rd Jul 2025
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Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
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APAC Retailers Embrace AI Amid Shifting Consumer Preferences

Mon, 2nd Jun 2025
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Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.
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Global survey finds marketers see gTLDs as branding boost

Wed, 21st May 2025
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A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
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Retail report: UK consumers prioritise convenient deliveries

Fri, 14th Feb 2025
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omnichannel
The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.
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Data security concerns rise among social commerce users

Wed, 29th Jan 2025
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A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.
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Bazaarvoice launches Vibe to unify content strategies

Fri, 11th Oct 2024
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Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and eCommerce success.
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Unified commerce reshapes shopping in India & the US

Tue, 24th Sep 2024
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omnichannel
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.
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Seamless retail dominates Asia-Pacific retail sector transformation

Thu, 6th Jun 2024
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digital transformation
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A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.
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Forrester predicts online retail sales to hit USD $6.8 trillion

Fri, 31st May 2024
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social commerce
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retail
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forrester
Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.
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Celigo teams up with TikTok Shop to boost ecommerce efficiency

Thu, 18th Apr 2024
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Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
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Linktree hires tech veterans to boost AI & personalisation features

Fri, 19th Jan 2024
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Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
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AI amongst key trends shaping eCommerce and retail in 2024

Wed, 10th Jan 2024
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AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.