Social Media Stories - Page 2

Global Stories

Social Media stories

HCLTech signs DP World Tour digital experience deal

HCLTech to overhaul DP World Tour's web and app experience in multi-year deal that also makes it an Official Marketing Partner across Europe.

By Sean Mitchell • 4 min read • Last week

Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week

Malware

Bitdefender warns journalists on phishing & source safety

Reporters face rising risks from phishing, spyware and device compromise as Bitdefender urges tighter source protection and account security.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

team.blue rolls out AI tools across its business brands

team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

DoubleVerify becomes first measurement vendor to win Media Rating Council accreditation for TikTok video viewability reporting in Australia-focused ad markets.

By Sofiah Nichole Salivio • 3 min read • Last month

Marketing Technologies

Taboola launches Realise+ with agentic AI for advertisers

Taboola opens Realise+ to advertisers with agentic AI that automates budget, creative and targeting decisions across the open web.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Stories from Other Regions

Social Media stories

Digital Transformation

Australian businesses embrace social selling, PayPal says

PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.

By Sean Mitchell • 3 min read • Last week

Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.

By Sean Mitchell • 4 min read • Last week

Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.

By Patrick Keenan • 4 min read • Last week

Data Protection

Liverpool FC expands SAS partnership for fan marketing

Liverpool deepens SAS partnership to use AI and analytics for personalised supporter marketing across web, mobile and social channels.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week

Digital Transformation

UK finance staff use generative AI daily, survey finds

Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.

By Karen Joy Bacudo • 3 min read • Last week

Social Media

Build or buy? How companies should manage external communications

For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.

By Patrick Keenan • 4 min read • Last week