Social Media stories
Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire.
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Facebook introduces 'automatic alternative text' to help blind people experience and understand photos on the platform.
Facebook has reinstated its Safety Check feature for users in Brussels, following a series of terrorist attacks that took place on March 22nd.
Twitter celebrates its 10th anniversary, thanking users worldwide and reflecting on pivotal events that shaped the platform.
The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.
New book 'Love Yourself(ie)' equips kids with tools for self-love amid social media's trials, fostering resilience and self-acceptance.”.
Experts warn of rising social media threats as cybercriminals exploit personal data, urging firms to bolster digital defences.
Hide, unblock or unfriend any exes or former love interests whose happiness is going to make you depressed, angsty and listen to Kelly Clarkson.
Twitter initiates Trust and Safety Council to address ongoing abuse, enlisting over 40 global organisations and individuals to enhance user safety.
National and overseas speakers have been invited to explore the complex and evolving interaction between states and 'old' and 'new' forms of media.
Drug control has a new enemy as more people turn to the internet to buy and sell drugs, according to a recent study from Massey University.
In a move that is sure to shock many, the National Party has announced it intends on banning the most popular global social media website: Facebook.
Busson and Jarre say at each stage of the New Zealand leg, they were welcomed and impressed by this country's approach to edtech.
Businesses board the 'gram tram' as SocialPilot simplifies social media management, now including Instagram to boost engagement.
The first Human-Robot Interaction Conference in the Southern Hemisphere is being held in Christchurch next week. #HRI2016.
During Christchurch's 5.7 earthquake, millions turned to Rebuild Christchurch on Facebook, illustrating social media's vital role in crisis communication.
A new campaign is underway in remembrance of the fifth anniversary of the February 22nd 2011 Christchurch earthquake.
Kiwi businesses grapple with uncertainty as rising risks cloud prospects for 2016, warns RiskNZ chairman Geraint Bermingham.