Sports stories

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.

The Tour de France Femmes has sparked global growth in women’s cycling, boosting audiences, participation, and professional opportunities since 2022, says Zwift.

Liveheats secures AUD $1.3m seed funding to expand its digital scoring platform for action sports globally, aiming to boost events and athlete performance.

LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

Cricket legend Rahul Dravid has been named cultural ambassador for Hexaware Technologies, aiming to inspire its global workforce through his renowned leadership.

MATE has partnered with beIN SPORTS, offering new subscribers complimentary access to global sports content without added costs, just ahead of the Carabao Cup Final.

Binance has unveiled a fan-designed race helmet for F1 driver Pierre Gasly, showcased in a stunning mural by street artist Matt Adnate in Melbourne.

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

On International Women's Day, a tech leader shares how her journey in sports instilled resilience and leadership skills that empowered her in a male-dominated industry.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.

The LEGO Group and Formula 1 have launched a new range of sets featuring all ten F1 teams, marking a significant milestone in their partnership.

Neat has secured a three-year partnership with Oracle Red Bull Racing, becoming its exclusive video conferencing hardware partner to enhance team collaboration.

Salto has unveiled the SALTO FOUNDATION, a new initiative dedicated to supporting community development and inclusivity through sport in Australia.

EA Sports FC 25 refines gameplay with new 'Rush' mode and FC IQ tactics, boosting realism and engagement. Is it worth the full price?.

NTT DATA names David McKeering as new ANZ CEO amid a USD $30 billion merger, aiming to boost regional growth and drive innovation in Australia and New Zealand.

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

Computex 2024 concluded successfully, drawing 85,179 ICT professionals globally and featuring innovations like AI-integrated PCs, smart mobility, and metaverse tech.