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Expert Opinions - Page 7

You're telling me that ad was fake? Malvertising is sneakier than ever
Malware

You're telling me that ad was fake? Malvertising is sneakier than ever

Malicious ads are becoming hard to spot, warns Avast in its Q1/2024 Threat Report. Even legitimate platforms like YouTube are now targets for sophisticated malvertising schemes.

By Stephen Kho • 3 min read • Thu, 8th Aug 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024
Why 'MACH' is not just another tech stack 'buzzword'
EduTech

Why 'MACH' is not just another tech stack 'buzzword'

MACH – Microservices, API-first, Cloud-native, and Headless – transcends tech jargon, offering organisations the agility and scalability needed in modern MarTech stacks.

By Miles Toolin • 4 min read • Mon, 8th Jul 2024
How to navigate the micro-macro dichotomy of GenAI
Customer Experience

How to navigate the micro-macro dichotomy of GenAI

Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.

By Sharryn Napier • 4 min read • Tue, 18th Jun 2024
Why specialised AI is crucial to digital transformation
Digital Transformation

Why specialised AI is crucial to digital transformation

Specialised AI is essential for digital transformation, delivering precision, efficiency, and cost savings. RSM Australia reports $4.2 million in savings from AI-powered automation.

By Lee Hawksley • 4 min read • Wed, 12th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Debunking the “Three Year Lie”: A new approach to retail digital strategy
Customer Experience

Debunking the “Three Year Lie”: A new approach to retail digital strategy

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

By Paco Albie • 4 min read • Fri, 3rd May 2024
Unleash the potential of AI and elevate customer-centric marketing
Hyperscale

Unleash the potential of AI and elevate customer-centric marketing

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

By Joyce Gordon • 5 min read • Tue, 23rd Apr 2024
The rise of the brand centric approach in the MVNO market
Unified Communications

The rise of the brand centric approach in the MVNO market

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

By Kelvin Chaffer • 4 min read • Mon, 22nd Apr 2024
Artificial Intelligence and the Retail Personalisation Revolution
Customer Experience

Artificial Intelligence and the Retail Personalisation Revolution

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

By Jonathan Reeve • 4 min read • Fri, 19th Apr 2024
Four ways Automatic Content Recognition data unlocks advertising success
Network Infrastructure

Four ways Automatic Content Recognition data unlocks advertising success

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

By Janice Chan • 6 min read • Thu, 11th Apr 2024
The rising threat of search engine ad abuse
Malware

The rising threat of search engine ad abuse

Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.

By Sumit Bansal • 3 min read • Thu, 11th Apr 2024
Survival of the fittest: Indie agencies facing the AI battle
Low code & No code

Survival of the fittest: Indie agencies facing the AI battle

As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.

By Helen Johnson • 3 min read • Wed, 10th Apr 2024
Loyalty, data and “The Golden Rule” behind customer success
Marketing Technologies

Loyalty, data and “The Golden Rule” behind customer success

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

By Sarah Jarvis • 6 min read • Thu, 4th Apr 2024
Unpacking AI-powered marketing with good versus poor quality data
Customer Experience

Unpacking AI-powered marketing with good versus poor quality data

Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.

By Joyce Gordon • 6 min read • Tue, 2nd Apr 2024
How clever UX design can encourage more effective climate action
Clean technologies

How clever UX design can encourage more effective climate action

Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.

By Lucy O'Connor • 3 min read • Thu, 28th Mar 2024
The appeal of live streaming to grow online communities
Digital Entertainment

The appeal of live streaming to grow online communities

Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.

By Taz Zammit • 6 min read • Wed, 20th Mar 2024
Generative AI and the rise of 'AI-nxiety'
Data Analytics

Generative AI and the rise of 'AI-nxiety'

'AI-nxiety' amongst tech professionals is prevalent, but generative AI presents an opportunity rather than a threat, potentially driving further innovation and efficiency within the industry.

By Jeremiah Stone • 5 min read • Thu, 14th Mar 2024
IWD 2024: New paths for women into data analytics
EduTech

IWD 2024: New paths for women into data analytics

IWD 2024: Unconventional strategies such as mid-career resets and conversion courses seek to increase women's representation in data analytics, amid concerning gender gap.

By Dr Clare Walsh • 4 min read • Sat, 9th Mar 2024