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Expert Opinions - Page 6

IWD 2025: Breaking Barriers: building an inclusive tech industry where women thrive
International Women's Day

IWD 2025: Breaking Barriers: building an inclusive tech industry where women thrive

As International Women's Day 2025 approaches, the tech industry is urged to foster an inclusive culture where women thrive through representation and support.

By Karina Flynn • 4 min read • Wed, 5th Mar 2025
IWD 2025: What I am (or hope to be) instilling in the next generation
Leadership

IWD 2025: What I am (or hope to be) instilling in the next generation

As International Women's Day approaches, a parent reflects on instilling crucial life values in her children, emphasising respect, experience, and diverse perspectives.

By Cheryle Cushion • 5 min read • Tue, 4th Mar 2025
IWD 2025: The Opportunities We Keep Missing—And Why It's Time to Take Them
Unified Communications

IWD 2025: The Opportunities We Keep Missing—And Why It's Time to Take Them

As International Women's Day 2025 approaches, calls grow louder for women to seize opportunities in AI and business networks rather than hesitate.

By Ravit Sadeh • 4 min read • Tue, 4th Mar 2025
Accelerating Action: Defending Diversity, Equity, and Inclusion in a Post-DEI World
Clean technologies

Accelerating Action: Defending Diversity, Equity, and Inclusion in a Post-DEI World

As International Women's Day 2025 approaches, advocacy for Diversity, Equity, and Inclusion faces unprecedented challenges that threaten hard-won gains.

By Nikita Kandath • 4 min read • Tue, 4th Mar 2025
Redefining Leadership: The Power of Quiet Influence
Leadership

Redefining Leadership: The Power of Quiet Influence

In an era celebrating women in leadership, a new perspective on quiet influence reveals its power, challenging traditional notions of authority and impact.

By Lauren Ryder • 4 min read • Mon, 3rd Mar 2025
Unlocking India's digital commerce potential: UPI's transformative role
Software-as-a-Service

Unlocking India's digital commerce potential: UPI's transformative role

India's digital commerce is set to soar, with UPI dominating payments as eCommerce transactions surge. By 2027, UPI is projected to exceed USD 150 billion.

By Rashmi Satpute • 5 min read • Mon, 17th Feb 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
Why traditional loyalty programs are failing to meet modern customer expectations
Customer Relationship Management

Why traditional loyalty programs are failing to meet modern customer expectations

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

By Anurag Vasisth • 4 min read • Thu, 16th Jan 2025
Eight hospitality tech trends transforming pubs in 2025
Surveillance

Eight hospitality tech trends transforming pubs in 2025

As pubs brace for 2025, eight key technology trends are set to revolutionise operations, optimising efficiency and enhancing customer experiences.

By Mitchell Stone • 3 min read • Mon, 13th Jan 2025
Media companies are going big on data – but workflow challenges loom
Gaming

Media companies are going big on data – but workflow challenges loom

As media firms embrace the digital age, the shift to cloud production faces data workflow challenges, risking delays, security breaches, and costly inefficiencies.

By Paul Baaij • 6 min read • Tue, 7th Jan 2025
Enhancing customer service through AI-powered personalisation
Data Analytics

Enhancing customer service through AI-powered personalisation

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

By Emily Bristow • 7 min read • Wed, 4th Dec 2024
Key trends to shape the future of AI in 2025
Data Science

Key trends to shape the future of AI in 2025

As 2025 nears, transformative trends in AI, including observability and agentic systems, promise to reshape the industry and unlock new opportunities.

By Baris Gultekin • 5 min read • Thu, 21st Nov 2024
Unlocking unused customer data: A wake up call for travel and hospitality
Hyperscale

Unlocking unused customer data: A wake up call for travel and hospitality

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

By Billy Loizou • 5 min read • Tue, 5th Nov 2024
Unlocking the customer-centric value of ERP systems in distribution
Customer Relationship Management

Unlocking the customer-centric value of ERP systems in distribution

Integrating ERP with AI and edge solutions drives customer satisfaction by personalizing products, optimizing pricing, and ensuring seamless delivery.

By Terry Smagh • 5 min read • Fri, 1st Nov 2024
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
DevOps

Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

By Jack Bolton • 7 min read • Thu, 31st Oct 2024
Why eCommerce brands need to rethink Black Friday/Cyber Monday
Customer Experience

Why eCommerce brands need to rethink Black Friday/Cyber Monday

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

By Jasmine Allen • 5 min read • Tue, 15th Oct 2024
Understanding the technicalities of lifecycle marketing
Customer Experience

Understanding the technicalities of lifecycle marketing

Marketers facing lifecycle marketing challenges can streamline strategies by focusing on four key pillars: storage, analytics, data value exchange, and activation.

By Miles Toolin • 6 min read • Wed, 18th Sep 2024
The alignment of CMO and CTO goals in the new era of data collaboration
Data Protection

The alignment of CMO and CTO goals in the new era of data collaboration

In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.

By Richard Knott • 4 min read • Wed, 28th Aug 2024
Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
Data Analytics

Are you maximising Customer Lifetime Value (CLV) with your loyalty program?

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

By Jonathan Reeve • 7 min read • Tue, 13th Aug 2024