Latest news - Page 39

Endava's new Agentic AI Industry Accelerator, Morpheus, aims to bring transparency and greater control to AI use in tightly regulated sectors.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Sitecore has confirmed Dave O'Flanagan as CEO, driving a 'marketer-first' AI strategy andspearheading the unveiling of generative AI capabilities for personalised marketing experiences.

Studio Network Solutions achieves triple win at NAB Show 2024, with its MOD solution claiming victories in two categories, marking their third consecutive year of success.

Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.

Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.

Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.

The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.

To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.