Latest news - Page 38

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

Piwik PRO broadens its privacy-compliant analytics suite, making it accessible for SMEs with new pricing and enhanced features to unlock value from their data.

Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.

Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.

SailGP is set to share its innovative LiveLineFX production system, designed for detailed understanding of yacht racing, with other sports organisations to enhance viewer experience.

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

Red Hat and Elastic extend their partnership to introduce upgraded search experiences backed by retrieval augmented generation (RAG) patterns, reinventing AI use in business applications.

Yellow.ai unveils Orchestrator LLM agent model, an AI-driven customer service tool delivering context-aware, personalised interactions, boosting satisfaction by over 60%.

Former Splunk and Datto leader, Brooke Cunningham, with over 25 years in IT observability software leadership, joins SaaS-based platform LogicMonitor as chief marketing officer, driving international expansion.

Workhuman aims for growth, bolstering its leadership team with key figures to nurture product innovation, adopt AI and extend its global footprint.

Red Hat, a leader in open-source solutions, has launched the Podman AI Lab, an extension for its Podman Desktop, aiming to provide developers an easier and efficient way to build and run AI-powered apps in containerised environments on local workstations.

Medallia, an industry expert in customer and employee experience, earns recognition as Technology Leader in Quadrant Knowledge Solutions' Spark Matrix Digital Marketing Analytics Q4 2023 report.

Stack Overflow and OpenAI announce a key partnership to accelerate artificial intelligence development, providing users with access to trusted knowledge and data, while enhancing their product performance.

Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.

SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.

Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.

Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.

Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.