Latest news - Page 52

Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.

Exabeam, a major cybersecurity firm, has appointed Steve Wilson as Chief Product Officer to drive further innovation in AI-driven security operations.

Storyblok and Bynder unite to enhance content management accuracy, aiming to aid marketing teams in upholding brand consistency.

SAS is set to integrate its SAS Decision Builder with Microsoft Fabric, enhancing AI-based decision-making across different industries.

Linnworks, a leading provider of inventory and warehouse management solutions, has appointed Georgia Leybourne as its new CMO.

Actian, a data and analytics unit of HCLSoftware, relaunches its data platform, formerly known as Avalanche, with improved API-first integration capabilities.

Barracuda Networks has appointed Patrick O'Donnell as SVP, Worldwide MSP Sales to accelerate their MSP sales strategy.

Deputy, the leading software platform for managing shift workers, has appointed Jaimie Buss as its first Chief Revenue Officer.

Ground Control Data introduces Mevo, a novel AI planning tool set to revolutionise the media buying process in Australia and New Zealand.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.

Seth Catalli of Globality forecasts a surge in enterprise adoption of Generative AI, offering transformative benefits in 2022.

Scality has promoted Eric LeBlanc to Vice President of Worldwide Channel Sales and General Manager of ARTESCA, to expand global channel sales and market reach.

Samsung's AI Forum 2023 has spotlighted emerging trends and advances in generative AI, including the innovative Samsung Gauss model.

Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

KnowBe4 has named Cindy Zhou as its Chief Marketing Officer, entrusting her with spearheading the firm's global marketing, PR, and sales strategies.

Wattbike has appointed Ahmed Khodja as its Direct to Consumer Director to lead the brand's global DTC strategy and drive commercial growth.

With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.

Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.