AliveNow has built an interactive campaign website for Indian stockbroker FYERS as the centrepiece of its "Born To Trade" marketing push. The hub uses a personalised video tool and a competitive quiz to encourage repeat visits and social sharing.
The site, borntotrade.in, serves as the campaign's main digital destination, bringing messaging, participation, and shareable content into one place. FYERS frames the campaign around the identities and personal journeys of Indian traders, targeting both experienced market participants and newcomers to trading.
Instead of a single landing page, the hub offers two distinct interactive experiences. Both put user input at the centre and generate outputs designed to travel beyond the site. The format reflects a broader shift in financial services marketing towards experiences that hold attention longer and encourage repeat interaction.
Video Generator
The first experience is a custom video generator that creates a short, branded "hype video" based on a user's answers to a small set of questions. The result positions the participant as "Born To Trade". Built for quick completion, the finished video is intended for social sharing.
Personalised creative formats like this are increasingly common across consumer brands, and financial firms have adopted them to compete for attention as competition intensifies. In trading and investing, where product features can look similar, campaigns often aim to build stronger emotional associations and increase user-generated content tied to the brand.
Competitive Quiz
The second experience is a quiz that ranks participants on a leaderboard. Rankings refresh every 24 hours, giving users a reason to return and improve their position. High performers can win merchandise, adding an extra incentive.
Leaderboard mechanics are familiar from games and fitness apps, and marketers have adapted them to increase dwell time and repeat participation. Daily resets can help sustain interest, even during a limited campaign, by keeping standings moving.
AliveNow describes the site as a "multi-experience" build that serves as the focal point for campaign communication and interaction. The studio works across web-based experiences and immersive formats such as AR and VR, and has increasingly promoted interactive sites and game-style mechanics as tools to boost engagement.
Founded in 2016, FYERS is a technology-focused stockbroker in India. It competes in a crowded market that includes long-standing brokers and newer, app-led platforms. In that environment, brand campaigns often balance platform usability, educational content, and trader identity alongside pricing and product messaging.
The "Born To Trade" concept centres on confidence and individuality in trading. The interactive hub supports that framing by inviting participants to place themselves at the centre of the content. It also extends reach beyond paid placements, as users can share their videos and encourage others to compete on the quiz leaderboard.
Pranav Mathur, Creative Director at FYERS, said the relationship went beyond delivery.
"AliveNow were partners in the truest sense, not just executors. Siddharth's inputs, opinions, and hands-on involvement elevated the Born to Trade microsite. Together, we brought a complex vision to life across teams, at remarkable speed."
Siddharth Satyanath, Senior Strategist at AliveNow, highlighted the collaborative process and the role of promotional channels in sustaining attention.
"This project execution was a rich collaboration between AliveNow and FYERS, that facilitated the launch of a multi-faceted hub for the Born To Trade campaign that drove customer engagement and effective brand building conversations for FYERS. It was a great showcase of quality customer engagement stoked with effective media promotions and organic influencer buzz."
For agencies and studios, the campaign also signals continued demand for interactive marketing builds that complement traditional media. Brands are increasingly commissioning owned digital destinations that bundle multiple experiences, rather than relying solely on social posts or static landing pages.
FYERS and AliveNow have not disclosed commercial terms. The hub remains live as the central destination for "Born To Trade", with the video generator and daily-refresh quiz designed to support ongoing participation as the campaign continues.