Aston Barclay partners with IDHL for digital expansion

Aston Barclay has appointed the digital performance agency IDHL to provide integrated digital marketing solutions for its brands to drive future growth.

IDHL is now a strategic partner for Aston Barclay and The Car Buying Group, tasked with delivering Paid Media, SEO, Data and Creative services. The programme is designed to enhance both the customer experience and operational efficiencies across several focus areas, ultimately aiming to increase revenue. As part of this initiative, IDHL's Intelligence team will work on evolving the data strategies for both brands.

Sharon Palmer, Director of Group Accounts and Client Success at IDHL, commented on the partnership: "We're thrilled to start working with the team at Aston Barclay. This is a business which has 40 years of remarketing heritage and we look forward to amplifying their digital presence to accelerate their growth."

She further added, "Both brands under the Aston Barclay umbrella complement each other from an operational and commercial perspective, so we will work closely with the team to ensure that all their digital strategies are aligned to drive brand awareness and boost market share. By utilising data insights and data integration, the brands can each play their part in driving the future of this business."

IDHL, which operates through its three divisions - Intelligence, Performance and Web & eCommerce - employs specialist teams across the UK to deliver integrated services aimed at business growth. The agency works predominantly with entities in luxury and fashion, financial services, industrials, and professional sectors.

Sean Russell, Chief Marketing Officer at Aston Barclay, outlined the company's goals: "At Aston Barclay, we aim to be the most trusted vehicle buying and remarketing brand in the UK. We believe that we can provide a compelling alternative in the market by excelling in customer experience across every touchpoint, be it physical or digital. The key to this is delivering products and personalised services that help our vendors and buyers grow their sales and profits."

He continued, "IDHL understood our business requirements and presented a strategic partnership that leverages data to unlock growth for our customers. It perfectly aligns with our plans."

IDHL has been expanding since its establishment in 2000, growing both organically and through acquisitions. The agency delivers a range of services including performance media, eCommerce, web development, data, and email marketing.

Aston Barclay is the UK's independent vehicle remarketing specialist. Working with some of the biggest businesses across the automotive industry, the company brings together 40 years of experience with technology to provide our customers with the best remarketing solution on the market.