Moloco SDK launches on Google AdMob as self-serve for publishers
Moloco has announced that its SDK is now available via Google AdMob bidding and Ad Manager's SDK bidding platforms, and can be accessed as a self-serve product by publishers.
The integration means that Moloco SDK has met Google's standards for performance, reliability, and integration, allowing app developers to monetise inventory through Moloco's global direct advertiser demand while maintaining control over user experience. Publishers already working with Google via AdMob and Ad Manager can now tap into Moloco's advertiser ecosystem without additional integrations.
Moloco, which specialises in AI-driven performance advertising, has reported that nearly 500 publishers are currently utilising its SDK. The company named Voodoo, Crazy Maple, and Audiomack as among these publishers.
The SDK extension adds to Moloco's existing certifications with AppLovin's MAX and Unity's LevelPlay. The company emphasised that the SDK is now available as a fully self-serve solution, allowing publishers greater flexibility and control.
"Moloco has consistently been recognized as a top-performing platform for ad monetization, optimized to drive real business outcomes," said Yoni Markovizky, Head of Supply, Moloco.
"Moloco SDK, which was already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, is now also available through Google AdMob and Ad Manager. With these direct integrations, we can continue to operate as an engine of growth for an even greater pool of publishers with no margin fees, applying the cost savings directly to our partners in the ecosystem."
The Moloco SDK is designed to provide publishers with automatic access to direct advertiser demand and incorporates AI to maximise revenue by targeting adverts to the most relevant users. The SDK reportedly enables creative rendering control across a variety of ad formats, ensuring that monetisation aligns with publishers' preferences for user experience.
For advertisers, Moloco stated that the integration will support improved targeting and greater control over campaigns, which the company expects to translate into higher return on investment.
Moloco has expanded its reach over the past decade, developing its machine learning platform to support advertisers and publishers across multiple markets. The company operates on a model that does not charge margin fees for its SDK integrations, stating that this approach is intended to pass on cost savings to partners within the advertising ecosystem.
Publishers using the SDK gain access to Moloco's global network of direct advertisers, which the company claims includes a wide variety of businesses aiming to deliver relevant advertising to users within apps and digital environments.
The availability of the SDK through Google AdMob and Ad Manager allows Moloco to broaden its pool of potential partners, complementing existing integrations with other major mediation platforms. This offers publishers who are already embedded within the Google advertising infrastructure the opportunity to diversify demand sources and potentially enhance their revenue streams.
The latest development marks another step for Moloco in increasing accessibility for publishers seeking automated ad demand and refined user targeting while seeking to control the creative aspects of their ad placements.
