CMOtech India - Technology news for CMOs & marketing decision-makers
India

Affiliate Marketing Stories - Page 4

Indian Stories

Affiliate Marketing stories

Global Stories

Affiliate Marketing stories

Affiliate marketing budgets surge as brands seek cost efficiency
Artificial Intelligence

Affiliate marketing budgets surge as brands seek cost efficiency

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

By Melvin Hipolito • 4 min read • Thu, 6th Nov 2025
VexTrio exposed as global ad-fraud empire with billions in play
Marketing Technologies

VexTrio exposed as global ad-fraud empire with billions in play

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

By Melvin Hipolito • 3 min read • Mon, 18th Aug 2025
US Prime Day online sales hit USD $24.1bn, mobile drives growth
Marketing Technologies

US Prime Day online sales hit USD $24.1bn, mobile drives growth

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

By Melvin Hipolito • 4 min read • Tue, 15th Jul 2025
Brands boost social commerce spend despite western slow uptake
Marketing Technologies

Brands boost social commerce spend despite western slow uptake

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
impact.com reports record growth & USD $200m revenue in 2024
Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024
Impact.com appoints EJ Owens to lead APJ community efforts
Digital Transformation

Impact.com appoints EJ Owens to lead APJ community efforts

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

By Imee Dequito • 2 min read • Mon, 25th Nov 2024

Stories from Other Regions

Affiliate Marketing stories

Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
Awin launches Ava AI assistant, upgrades affiliate platform
Customer Experience

Awin launches Ava AI assistant, upgrades affiliate platform

Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.

By Jed Nykolle Harme • 3 min read • Wed, 28th May 2025
SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025
Electronic retailers anticipate web traffic surge for Black Friday
Marketing Technologies

Electronic retailers anticipate web traffic surge for Black Friday

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

By Sean Mitchell • 3 min read • Fri, 22nd Nov 2024
Why affiliate programmes aren't just for big businesses
Marketing Technologies

Why affiliate programmes aren't just for big businesses

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

By Kirsty Sharman • 5 min read • Mon, 30th Sep 2024
TRAPO partners with impact.com to amplify digital presence
Digital footprint

TRAPO partners with impact.com to amplify digital presence

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

By Catherine Knowles • 3 min read • Thu, 18th Jan 2024