Connected TV stories
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
North America is now central to LoopMe's growth plans as the adtech group adds senior staff to strengthen sales, partnerships and operations.
Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.
Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.
Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.
Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Advertisers gain clearer local viewing insight as TiVo Ads' data is added to Tunnl's platform for campaign planning.
Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.
The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.
Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.
Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.
Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.
Viewers will get free-to-air channels via broadband or Wi-Fi on compatible TVs, reducing reliance on aerials and separate apps.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
