Cricket stories

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

Veeam Software has renewed its headline sponsorship of the Seattle Orcas cricket team, extending the partnership through to the 2027 Major League Cricket season.

Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

DXC Technology, in tandem with NT Cricket and the Shell V-Power Racing Team, donates 90 laptops to three Darwin primary schools, enhancing students' digital and STEM learning.

Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.

As part of this year's International Women's Day, Darshana highlights the parallels between cricket and a career in sales and how both rely on teamwork and strategic thinking in order to succeed.

Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.

New Zealand companies looking to do business in India should move beyond a mutual love of cricket and not wait for a free-trade agreement before seeki.