Customer engagement stories - Page 13

EY has launched Studio+, a global service combining 37 agencies and AI tech to help businesses boost growth through digital transformation and customer focus.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

NiCE has honoured partners across APAC and EMEA for driving AI and automation excellence in customer service with its 2025 International Partner Awards.

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

Talkdesk launches Utilities Experience Cloud, an AI-powered platform for utility firms to offer faster, personalised omnichannel customer service with real-time system integration.

8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

Sinch is named a Leader in Omdia's CPaaS 2025 report, scoring highly in innovation and go-to-market strategy with strong global customer engagement.

Backbase launches AI-powered Banking Platform to boost banks' growth, automate tasks and improve efficiency amid legacy tech challenges globally.

Dan French of Consider Solutions warns that Agentic AI's risks may outweigh benefits as enterprises rush to adopt autonomous systems amid ongoing scepticism.

FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.

Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.