CMOtech India - Technology news for CMOs & marketing decision-makers

Customer engagement stories - Page 14

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Data privacy, cost & legacy barriers slow enterprise AI

Thu, 17th Apr 2025
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Research from Cloudera reveals data privacy, legacy systems, and cost hinder global enterprise AI growth despite 96% of IT leaders planning increased adoption.
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Amitabh Bachchan & Ganguly debut as AI holograms in India

Thu, 17th Apr 2025
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digital transformation
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Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
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Twilio finds RCS adoption rising among mobile industry pros

Wed, 16th Apr 2025
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crm
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encryption
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Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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Sinch recognised as essential app in HubSpot ecosystem

Mon, 14th Apr 2025
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Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
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DaveAI secures funding to expand AI technology globally

Mon, 14th Apr 2025
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DaveAI has raised new funds in a pre-Series A round led by Inflection Point Ventures and SucSEED, aimed at enhancing its AI technology and global expansion.
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Google Cloud unveils AI solutions to simplify enterprise use

Thu, 10th Apr 2025
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digital transformation
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Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.
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Chris Bell joins Sophos as Senior VP for Channel Alliances

Wed, 9th Apr 2025
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firewalls
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network security
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cx
Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.
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Genesys Cloud AI drives a rise in annual revenue in 2025

Wed, 9th Apr 2025
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digital transformation
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Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.
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Yahoo appoints Josh Line as new Chief Marketing Officer

Tue, 1st Apr 2025
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cx
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
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High-street retailers urged to embrace tech for survival

Fri, 28th Mar 2025
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cx
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martech
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partner programmes
As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.
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iManage enhances AI with Ask iManage & Insight+ updates

Fri, 28th Mar 2025
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document management
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iManage has unveiled enhancements to its AI strategy, including updates to Ask iManage and Insight+, aimed at boosting efficiency for users globally.
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Fastly updates bot management to reduce CAPTCHA reliance

Wed, 26th Mar 2025
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data privacy
Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.
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Qualtrics unveils AI tools to boost customer experiences

Thu, 20th Mar 2025
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data analytics
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
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Forrester: Agentic AI poised to revolutionise enterprise operations

Wed, 19th Mar 2025
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digital transformation
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martech
Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.
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Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

Wed, 19th Mar 2025
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digital transformation
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
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Adobe introduces new AI capabilities in Experience Cloud

Wed, 19th Mar 2025
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data analytics
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Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
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Report reveals growing revenue gap in B2B content marketing

Thu, 6th Mar 2025
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Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
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Dr. Martens partners with Amperity for data strategy boost

Wed, 5th Mar 2025
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digital transformation
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
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Kaspersky enhances partner programme for MSSPs in 2024

Tue, 4th Mar 2025
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advanced persistent threat protection
Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.
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Seismic unveils Winter 2025 AI-assisted solutions release

Fri, 28th Feb 2025
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Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.