Customer Journey Stories

Indian Stories

Customer Journey stories

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • Yesterday

Software-as-a-Service

Netcore names Tariq Ahmad as Chief Revenue Officer

The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.

By Sofiah Nichole Salivio • 3 min read • Last week

Global Stories

Customer Journey stories

Software-as-a-Service

AnywhereNow teams with Meridian IT on Microsoft Teams

Businesses can now add AI-driven customer service inside Microsoft Teams as AnywhereNow and Meridian IT bundle deployment and support around existing systems.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Yesterday

Digital Transformation

AI transforms CX to go beyond the chatbot

Consumers now expect faster, more automated support as AI agents handle complex customer journeys, though many firms still struggle to prove ROI.

By Anthony Caruana • 4 min read • Yesterday

Fintech

Castles Technology expands French payments hub in Vélizy

Growing demand for resilient payment systems is driving Castles Technology's French push, with local support now aimed at retailers and operators alike.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago

Software-as-a-Service

Cyara appoints Ben Corser as APAC go-to-market chief

The hire signals Cyara's push to win more enterprise customers in APAC as firms demand tighter oversight of AI customer-service tools.

By Sean Mitchell • 4 min read • 3 days ago

Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

AfterShip launches AI tool for post-purchase retail

Retailers could cut support costs and speed refunds as AfterShip's new AI agent automates delivery issues and return reviews.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Quiq launches Voice Assist for live customer calls

The new tool could cut handling time by letting agents send messages and complete tasks during live calls without leaving one conversation record.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Genesys unveils AI tools to orchestrate customer journeys

The shift could help companies manage AI-driven service queries more securely as Genesys adds governance and context across customer journeys.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

Fintech

DCPayments adds Interac e-Transfer to Canadian checkout

Canadian merchants can now take bank-based payments at checkout, cutting card fees and reconciliation work while speeding settlement.

By Karen Joy Bacudo • 4 min read • Today

Digital Transformation

Lendi lifts loan lodgement with AI agents & Twilio

Home loan applicants are reaching loan lodgement 2.5 times faster after Lendi Group linked AI agents to Twilio's platform.

By Karen Joy Bacudo • 4 min read • Yesterday

Marketing Technologies

Lightsage raises USD $4 million for AI agent sales

Software vendors now face a new buying channel as AI agents increasingly discover, evaluate and use products without human intervention.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Data Protection

Lifecycle Software launches telecom compliance consultancy

Rising scrutiny over data, security and identity checks is pushing mobile operators to bake compliance into daily operations, Lifecycle Software says.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago