CMOtech India - Technology news for CMOs & marketing decision-makers

Customer Journey stories - Page 8

Techday 66ccbca092a3d485bc5e

Bureau raises USD $30m Series B amid soaring fraud costs

Thu, 19th Dec 2024
#
gaming
#
fintech
#
cx
Bureau has raised USD $30 million in a Series B funding round, aiming to tackle the global fraud crisis, which costs USD $486 billion each year.
Techday 64577cf1a1d77ca07e23

Umbraco predicts key CMS trends for 2025 including AI focus

Tue, 17th Dec 2024
#
data analytics
#
digital transformation
#
ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
Techday 97887f02e1aad2e2233f

8x8 sees 60% growth in new product sales for FY25 Q2

Wed, 27th Nov 2024
#
uc
#
digital transformation
#
cx
8x8 has reported over 60% year-on-year growth in new product sales, attributed to the rising demand for its AI-powered customer experience solutions.
Techday c60aa2601cdb88f41191

HiTRUST focuses on balancing security with user experience

Fri, 22nd Nov 2024
#
cx
#
martech
#
payment technologies
HiTRUST highlights the need for a balance between online security and user experience in digital payments, as businesses face increasing pressures in this sector.
Techday 971549750cc5fa212dcb

Pega unveils new tools to aid legacy system modernisation

Wed, 20th Nov 2024
#
digital transformation
#
cx
#
martech
Pegasystems has unveiled enhancements to its Pega GenAI Blueprint, aiming to expedite legacy systems' modernization and alleviate technical debt.
Techday b584caca4a6fcf4554c2

8x8 unveils AI-driven enhancements to cloud platform

Tue, 12th Nov 2024
#
uc
#
cx
#
martech
8x8 has launched new AI-driven enhancements to its cloud platform, aiming to boost customer engagement and support over 50 languages for live chats.
Techday f17a7a4cbc9d8595801f

Certinia unveils Customer Success Cloud for seamless integration

Fri, 6th Sep 2024
#
uc
#
cx
#
martech
Certinia has launched its Customer Success Cloud, integrating seamlessly with its existing Professional Services Cloud to enhance collaboration across departments.
Techday 6988ad7e815360d0839e

Survey shows gaps in business' efforts to enhance CX

Wed, 7th Aug 2024
#
crm
#
uc
#
cx
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
Piotr korzeniowski ceo piwik pro

How to optimize your brand's eCommerce site around key online shopping days

Wed, 17th Jul 2024
#
data analytics
#
cx
#
martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Chris shayan

Chris Shayan appointed head of AI at Backbase to lead vision

Wed, 26th Jun 2024
#
digital transformation
#
cx
#
martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
Techday 04aa3b8918e697fa6172

Medallia named strong performer in Forrester Wave report

Tue, 25th Jun 2024
#
cx
#
martech
#
ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
Img obydwozb0fpj1bpxzabvwrud

Zoho unveils capabilities to boost customer operations

Fri, 7th Jun 2024
#
crm
#
uc
#
devops
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
Mixcollage 28 may 2024 01 12 pm 8955

How AI will impact customer loyalty programs

Tue, 28th May 2024
#
cx
#
martech
#
personalisation
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
Img ogkj8guooboyuv20bb9cj658

AI seen as key to tackling customer churn in Australian firms

Fri, 24th May 2024
#
uc
#
data analytics
#
cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
Abdul rehman zafar   transparent 720

Harnessing Ververica Cloud for eCommerce success

Thu, 2nd May 2024
#
cx
#
martech
#
digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise eCommerce and optimise user experience.
Img rtemxiewvpnuflidlyghwxmc

Brands struggling with first-party data strategies

Thu, 4th Apr 2024
#
cx
#
martech
#
personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Joyce gordon v2

Unpacking AI-powered marketing with good versus poor quality data

Tue, 2nd Apr 2024
#
cx
#
martech
#
personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
Img 2l6jikfigjnhxas2dwzmtczn

Adobe's new AI advancements aim to bolster customer experiences

Wed, 27th Mar 2024
#
cx
#
martech
#
genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
Img fbwsipyfiyq9ewrgahkm1v3h

NICE unveils Enlighten XM for hyper-personalised customer experiences

Tue, 26th Mar 2024
#
uc
#
cx
#
martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
Img e4pflbpvln0ooegljtw20x5o

Amperity unveils AI capabilities Explore & Assist to enhance customer data

Thu, 7th Mar 2024
#
cx
#
martech
#
cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.