Digital Rewards Stories - CMOtech India

CMOtech India - Technology news for CMOs & marketing decision-makers

Indian Stories

Indian banks pivot loyalty points to travel experiences

Indian banks pivot loyalty points to travel experiences

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

By Karen Joy Bacudo • 4 min read • Fri, 16th Jan 2026

Global Stories

Coda unveils unified leadership team after Recharge deal

Coda unveils unified leadership team after Recharge deal

Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.

By Melvin Hipolito • 5 min read • Tue, 9th Dec 2025

Z Energy launches Z Rewards offering new loyalty incentives

Customer Experience

Z Energy launches Z Rewards offering new loyalty incentives

Z Energy has launched Z Rewards, a loyalty programme offering points on fuel, food and EV charging, redeemable for in-store treats via the Z App.

By Melvin Hipolito • 4 min read • Tue, 27th May 2025

Loyalty Now lists digital loyalty program benefits for businesses

Data Protection

Loyalty Now lists digital loyalty program benefits for businesses

According to Loyalty Now, it's important to look for a flexible solution instead of a one-size-fits-all promise.

By Gaurav Sharma • 4 min read • Thu, 14th Sep 2023

Stories from Other Regions

iGoDirect launches digital Visa rewards in New Zealand

Digital Transformation

iGoDirect launches digital Visa rewards in New Zealand

iGoDirect enters New Zealand with instant web‑to‑wallet Visa rewards, aiming to replace plastic gift cards in corporate loyalty schemes.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026