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Sprinklr brings customer feedback AI tools to Gemini
Customer Experience

Sprinklr brings customer feedback AI tools to Gemini

Gemini Enterprise users can analyse surveys, reviews and social posts without leaving their existing workflows, as Sprinklr expands access to its feedback tools.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Collabstr adds Snapchat creators to brand marketplace
YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • Last week
Sinclair promotes Lai, hires Choi in Hong Kong restructure
Gaming

Sinclair promotes Lai, hires Choi in Hong Kong restructure

The appointments bring consumer and corporate communications under one regional team as clients demand more joined-up support across Asia-Pacific.

By Raphael Veloso • 3 min read • This month
Kantar finds marketers back AI assistants, consumers wary
Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month
Amazon rivals beauty chains as Australian sales shift online
Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last month
Markable tops USD $1.7bn in creator sales, rebrands
Software-as-a-Service

Markable tops USD $1.7bn in creator sales, rebrands

Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.

By Raphael Veloso • 4 min read • Last month
Retailers boost video & AI as visual commerce grows
Digital Transformation

Retailers boost video & AI as visual commerce grows

Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.

By Sofiah Nichole Salivio • 4 min read • Last month
TikTok & Instagram reshape New Zealand avocado habits
Instagram

TikTok & Instagram reshape New Zealand avocado habits

Short-form video is pushing more New Zealanders to use avocados beyond toast, as home-cooked lunches and dinners gain ground.

By Sean Mitchell • 5 min read • Last month

Stories from Other Regions

Influencer Marketing stories

More than half of adults in Ireland would try influencing
Data Privacy

More than half of adults in Ireland would try influencing

A survey by Pure Telecom found 56% of adults in Ireland would consider influencing for income, while 82% already follow at least one creator.

By Sofiah Nichole Salivio • 4 min read • 6 days ago
Shoppers prefer AI price tools over autonomous buying
Artificial Intelligence

Shoppers prefer AI price tools over autonomous buying

Consumers want AI to hunt bargains, but most still reject software buying clothes for them, according to a survey of 3,300 adults.

By Karen Joy Bacudo • 4 min read • Last week
Canon Singapore launches #iamkyosei to honour local heroes
Instagram

Canon Singapore launches #iamkyosei to honour local heroes

Singapore residents can now spotlight unsung community helpers on Instagram as Canon ties prizes and creator support to its Kyosei philosophy.

By Sean Mitchell • 4 min read • This month
Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media
Generative AI

Creators Have Become the Path to Purchase in Southeast Asia. Most Brands Are Still Treating Them Like Media

Creator-led purchases are now driving Southeast Asia's eCommerce, with 71% of affiliate buyers choosing influencers and creators over other channels.

By Ayaan Mohamud • 5 min read • This month
E-commerce marketers shift budgets to AI & cashback
Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last month
PR is measuring the wrong things. AI just made the old metrics indefensible
Risk & Compliance

PR is measuring the wrong things. AI just made the old metrics indefensible

New AI tools are exposing how often PR still mistakes output for impact, even as trust in corporate messaging keeps eroding.

By Terence Lyons • 5 min read • Last month
Upfluence launches AI platform for creator marketing
Software-as-a-Service

Upfluence launches AI platform for creator marketing

Brands can now automate creator campaigns in minutes, as Upfluence's new system cuts weeks of manual work while keeping human oversight.

By Sofiah Nichole Salivio • 4 min read • Last month
Byrdli launches creator-led Alabama travel commerce campaign
Software-as-a-Service

Byrdli launches creator-led Alabama travel commerce campaign

Travellers can now book Alabama trips through creator storefronts, as BYRDLI tests a model aimed at closing the gap between inspiration and purchase.

By Mara Sugue • 4 min read • Last month
Australian watch party spending rises on sport finals
Data Analytics

Australian watch party spending rises on sport finals

Households are splurging on snacks, screens and merchandise as the AFL, NRL and NFL finals drive watch party demand online.

By Karen Joy Bacudo • 3 min read • Last month
Xero apologises after two incidents upset advisers
Software-as-a-Service

Xero apologises after two incidents upset advisers

Accountants and bookkeepers were left frustrated after an influencer post and an automated analytics email sparked concerns over Xero's adviser ties.

By Karen Joy Bacudo • 5 min read • Last month