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Influencer Marketing Stories - Page 2

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Influencer Marketing stories

AI platforms split on beauty brand recommendations
Personalisation

AI platforms split on beauty brand recommendations

Consumers may see very different beauty brand suggestions depending on which AI assistant they ask, a study has found.

By Joseph Gabriel Lagonsin • 4 min read • This month
Healthy Skin Lab seeks NZD $4m to fuel US expansion
Supply Chain

Healthy Skin Lab seeks NZD $4m to fuel US expansion

Strong US demand has pushed the skincare brand to seek NZD $4 million, as stock shortages and FDA registration open wider retail channels.

By Mark Tarre • 4 min read • This month
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • Last month
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last month
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last month
Samsung unveils Sky Portal film above Sydney Harbour
Samsung

Samsung unveils Sky Portal film above Sydney Harbour

Aerial screen stunt drew crowds to Sydney Harbour as Samsung used local footage to promote the Galaxy S26 series and its camera tools.

By Sean Mitchell • 3 min read • Last month
Day Management expands into UK with new talent agency
Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Last month
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • Last month
Meta launches Creator Assistant for Facebook creators
Data Analytics

Meta launches Creator Assistant for Facebook creators

Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.

By Mark Tarre • 3 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Personalization, privacy, and the question of identity
Data Protection

Personalization, privacy, and the question of identity

Consumers may feel watched rather than served as brands collect more personal data for targeting, inclusion, and fraud prevention.

By Tom Vincent • 8 min read • This month
Australians research more before buying as costs bite
Data Privacy

Australians research more before buying as costs bite

Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.

By Mark Tarre • 5 min read • This month
Shopee & Meta launch Instagram affiliate partnerships
Data Protection

Shopee & Meta launch Instagram affiliate partnerships

More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.

By Sofiah Nichole Salivio • 4 min read • This month
UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Last month
carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last month
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • Last month
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last month
UK shoppers expect faster product drops, survey finds
Supply Chain

UK shoppers expect faster product drops, survey finds

Social media is pushing retailers to restock faster, as 65% of UK shoppers now expect technology to keep viral items available.

By Regine Laguilles • 4 min read • Last month