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Influencer Marketing stories

AI Personality awards launch with USD $90,000 prize
Generative AI

AI Personality awards launch with USD $90,000 prize

The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Taboola predicts five trends reshaping travel marketing
Data Protection

Taboola predicts five trends reshaping travel marketing

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

By Catherine Knowles • 4 min read • Mon, 9th Mar 2026

Stories from Other Regions

Influencer Marketing stories

AI Personality Awards launch with GBP £67,000 prize
Digital Entertainment

AI Personality Awards launch with GBP £67,000 prize

Virtual creators are moving into a bigger commercial arena as a new awards scheme offers USD $90,000 to the best AI personalities.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026
Amazon Australia uses AI to cut delivery packaging
Customer Experience

Amazon Australia uses AI to cut delivery packaging

Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.

By Kaleah Salmon • 4 min read • Wed, 25th Mar 2026
Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Manchester Tech Week 2026 expands into city-wide festival
EduTech

Manchester Tech Week 2026 expands into city-wide festival

Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
Finspector revamps AI to police finfluencer promos
Software-as-a-Service

Finspector revamps AI to police finfluencer promos

Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.

By Catherine Knowles • 4 min read • Thu, 19th Mar 2026
UK retailers turn to TikTok & AI as social shopping grows
Digital Transformation

UK retailers turn to TikTok & AI as social shopping grows

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
Indosat creators set 11-hour Eid TikTok livestream record
Unified Communications

Indosat creators set 11-hour Eid TikTok livestream record

Two creators set an 11-hour Eid TikTok livestream record on a Jakarta-Yogyakarta journey, stress-testing Indosat's mobile network in real time.

By Sean Mitchell • 4 min read • Thu, 12th Mar 2026
Food & drink brands double down on influencers for 2026
Marketing Technologies

Food & drink brands double down on influencers for 2026

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Gym app SPORTL launches in London after GBP £250,000 raise
Health Technologies

Gym app SPORTL launches in London after GBP £250,000 raise

Gym booking app SPORTL launches in London after GBP £250,000 pre-seed, offering pay-as-you-train access at 50 studios with no memberships.

By Karen Joy Bacudo • 5 min read • Wed, 11th Mar 2026
SPORTL raises GBP £250,000 to launch London fitness app
Health Technologies

SPORTL raises GBP £250,000 to launch London fitness app

SPORTL secures GBP £250,000 pre-seed funding to launch a pay-as-you-train fitness booking app with 50 partner gyms across London.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
Seven influencers sentenced over illegal FX promos
Risk & Compliance

Seven influencers sentenced over illegal FX promos

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
EE opens new experiential Oxford Street flagship
Customer Experience

EE opens new experiential Oxford Street flagship

EE has opened a new experiential flagship on Oxford Street as part of a GBP £3 million push to expand hands-on tech stores nationwide.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026