Influencer Marketing stories - Page 2

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

Poor stock planning costs UK retailers GBP £15 billion yearly, with 41% of consumers vowing never to return after repeated stock shortages.

Melissa Verner Green has been appointed General Manager of WSM Sports to drive growth and athlete partnerships within the Launchd Group's expanding sports division.

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

Xsolla and KRAFTON have launched a dedicated Web Shop for Abyss of Dungeons, enabling direct in-game purchases and exclusive content outside app stores.

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.