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Influencer Marketing stories

Levanta raises USD $22 million in Volition-led round
Software-as-a-Service

Levanta raises USD $22 million in Volition-led round

The cash will fund expansion to more marketplaces as the Seattle-based platform targets creator-led sales beyond Amazon, Walmart and Shopify.

By Sean Mitchell • 4 min read • Last month
BYRDLI launches San Francisco campaign for South Koreans
eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last month
City Chic sees lower returns in Mys Tyler FitCheck
Customer Experience

City Chic sees lower returns in Mys Tyler FitCheck

Returns on City Chic's online sales fell 7.5% in a pilot, suggesting creator-led fit reviews could ease a costly problem for retailers.

By Sofiah Nichole Salivio • 4 min read • Last month
MovieMe launches pay-per-minute streaming platform
Social Media

MovieMe launches pay-per-minute streaming platform

Subscription-fatigued viewers in more than 90 countries can now pay only for time watched as MovieMe shares 70% of viewing revenue with creators.

By Sofiah Nichole Salivio • 3 min read • Last month
WARC says brands need social & emotional strategies
Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • 5 days ago
WasabiCard expands payroll tools for livestream firms
Software-as-a-Service

WasabiCard expands payroll tools for livestream firms

Creators and livestream crews in over 200 countries can now be paid through WasabiCard, which links stablecoins to local bank transfers.

By Karen Joy Bacudo • 4 min read • 6 days ago
Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • Last week
Byrdli launches bookable Oʻahu creator travel campaign
Social Media

Byrdli launches bookable Oʻahu creator travel campaign

Travellers can now book the Oʻahu itinerary they see in creator content, giving Hawaiʻi Tourism Oceania clearer links between inspiration and sales.

By Sofiah Nichole Salivio • 4 min read • Last week
Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last month
AI shopping tools not replacing discovery in retail
Data Analytics

AI shopping tools not replacing discovery in retail

Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.

By Mark Tarre • 6 min read • Last month
RoboShare plans robot party for Dustytherapper event
Risk & Compliance

RoboShare plans robot party for Dustytherapper event

The proposed private party could give RoboShare an early test of its robot-rental model, with terms and venue details still undecided.

By Sofiah Nichole Salivio • 4 min read • Last month
Maebe overtakes Nike & Adidas in Instagram ranking
eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • Last month
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last month
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Last month
China's commerce models reshape retail worldwide, NIQ says
Omnichannel

China's commerce models reshape retail worldwide, NIQ says

Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.

By Karen Joy Bacudo • 4 min read • Last month
Most crypto social posts breach FCA rules, study finds
Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Kiko nearly matches Charlotte Tilbury with fewer creators
Social Media

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • Last month