Influencer Marketing Stories - Page 3

Global Stories

Influencer Marketing stories

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 26th May 2026

Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Thu, 21st May 2026

Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026

Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026

TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • Mon, 18th May 2026

Digital Transformation

L'Oréal opens 2026 beauty tech contest for ANZ startups

Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.

By Mark Tarre • 4 min read • Fri, 15th May 2026

Social Media

BYRDLI & San Diego Tourism launch dual creator campaign

Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.

By Sean Mitchell • 4 min read • Fri, 15th May 2026

Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Fri, 15th May 2026

Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Thu, 14th May 2026

Data Analytics

L'Oréal opens 2026 Big Bang beauty tech applications

Startups across 35 markets can win funded pilots with L'Oréal as beauty brands seek AI, creator and circular-economy tools.

By Sean Mitchell • 5 min read • Tue, 12th May 2026

Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026

Marketing Technologies

Neoqura picks The Optimisers for US launch & funding

Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 11th May 2026

Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • Tue, 5th May 2026

Stories from Other Regions

Influencer Marketing stories

Data Analytics

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • Last month

Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • Last month

eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Sat, 23rd May 2026

Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Sat, 16th May 2026