Loyalty programmes stories

Canadian proptech matures as AI embeds into daily workflows, funding slows to USD $450 million but adoption and discipline rise.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

Fateh Rural forms alliance to tap India’s rural loyalty gap, targeting distributor schemes in a USD $3.58 billion market by 2025.

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

Revolut launches RevPoints in New Zealand, offering uncapped rewards on everyday spending redeemable for travel, airline miles and gift cards.

Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.

Ant backs Google’s new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Mid-market retailers are losing billions to increasingly sophisticated fraud, as outdated defences and lax checks leave gaping security holes.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.

iGoDirect enters New Zealand with instant web‑to‑wallet Visa rewards, aiming to replace plastic gift cards in corporate loyalty schemes.

Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.